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CHTM 207 : Customer Relationship Management In A Business

tag 0 Download 4 Pages / 965 Words tag 12-11-2020
  • Course Code: CHTM207
  • University: Centennial College
    icon is not sponsored or endorsed by this college or university

  • Country: Canada


The Course Project’s focus is on the use of technology to solve specific business problems. Although the list of technologies that you can choose for your Course Project is vast, the following are some current technical topic suggestions appropriate for specific business sectors that you could consider in solving your business problem.

The Course Project Proposal is on Marketing
Implements/updates a customer relationship management system
Implement salesforce (Cloud or corporate based)
Design a database to handle massive amounts of customer e-mails

Some Ideas to Identify a Business Problem
Lack of competitiveness or profitability
Inefficient processes
Slow product development
Obsolete IT organization and technologies
Poor corporate communications
Ongoing personnel issues

Some Benefits it Will Provide the Organization
Financial—profitability, revenue, product costs
Improved competitiveness
Better marketing positioning
Efficiency in key processes, for example, sales, manufacturing, and development
Improved product or service quality
Improved product development
Better and more accurate support turnaround
Preparation for the future—how is the organization positioning itself for future growth

Some Ideas on How the Project Could Tie Together
As an example, you could write your paper on some aspect of e-commerce. You might tie it into targeted advertising. You could then tie the back-end databases that are necessary to support e-commerce. For example, how databases contain information that allows vendors to target their audience and what those databases are.
Another example might be the functionality of enterprise systems. You might choose a specific enterprise system like ERP, CRM, or SCM and detail how the functionality is delivered. This could be how a business person would access this type of information.
The business problem is high cost of IT and product development, and the benefits are profitability, faster development time, or increased sales. The solution might be Cloud computing describing the Cloud computing approach taken; for example, SaaS or Cloud virtualization.
Summary of Course Project Requirements

Course Project Proposal
The proposal must be submitted and feedback received from the professor before beginning the project.

The table of contents for the Course Project proposal:

Subject of Course Project
Business problem statement
Name of the company or organization
Brief description of proposed solution
General benefits it will provide the organization
Audience to whom you are presenting the recommendations
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