Although the benefits of location-based apps for business are perhaps obvious, many previous attempts to get people to use apps that identify their location have met with limited results. Why do you think consumers are less enthusiastic about location apps and what would it take to prompt people to use a location-based app regularly?
Location Based apps and its usage
The benefits that the different location based apps for business are although obvious, people do not prefer to use the apps that are based on locations (Shin, Hong & Dey, 2012). This is primarily because people are hesitant about using the apps that monitors their location or collect the data about their location. This data can however be used for the convenience of the people and provide more effective services. Different location based apps can be used for providing the appropriate information about the different services present in the nearby location of the people without even the need of them providing their location manually. The app can be effectively used to collect the data about the location. However, this is the primary reason the consumers are less enthusiastic about using the location-based apps.
People can be prompted for using the location-based apps by applying different promotional strategies that will help the people to understand the benefits of using those apps and that the app uses the location only to provide an effective service to the user. Different location-based apps help the user to reach an appropriate location or help in finding different services available close to the users (Zickuhr, 2013). People should know about these benefits, which can in turn prompt them in using these apps.
Shin, C., Hong, J. H., & Dey, A. K. (2012, September). Understanding and prediction of mobile application usage for smart phones. In Proceedings of the 2012 ACM Conference on Ubiquitous Computing (pp. 173-182). ACM.
Zickuhr, K. (2013). Location-based services. Pew Research, 679-695.