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CM312 Social Media

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Question:

For this assignment, you are in a business setting working for Parabolic Communication, Inc.

The assignments has two components starting with "Memo" (below) from your Parabolic staff mentor, who frames the assignment (a specific task) similar to a real PR or business setting.

Memorandum

To:                 Your Name

From:         Faculty member

Date:           Month day, 2018

Subject:    Analysis of Social Media

At our senior staff meeting Friday, Natasha, noting the firm’s recent client and financial success, said she is expanding our business footprint and will be hiring additional senior account executives. I congratulate you on your progress with Parabolic, and because you have done so well during your short time with us, there may be an opportunity to be considered for one of these new positions.

At the client’s request, please prepare a paper analyzing our client’s use of social media. As a part of a complete Parabolic package, your analysis also should include a comparison of the client’s social media use to two other nonprofits and one commercial company, (United Nations Foundation/ comparing it to World Resources Institute, World Wildlife Fund  and World Technology Network (WTN) For each organization, including the platforms or social media tools it is using, what it’s doing right (with meaningful examples), and end with suggestions as to how our client might better reach its audiences.

After I review your effort, you will present your findings to the firm’s senior staff at the next staff meeting.

Analysis of Social Media

Task: The last few weeks of this course are devoted to social media techniques. Using the course and other appropriate material, develop a paper to be delivered to the client:

  • Analyzing its current social media (SM) use;

  • then select two other nonprofits from “Organizations for Analysis of Strategic Publics” list provided in Week 1, and one commercial company or corporation comparing their SM use to that used by our client.

  • Consider, for example: what SM software platforms and techniques each is using, whether this area of communication is effective, and what and how they could improve the SM as part of the their “outreach” with appropriate stakeholders, such as blogging, and the “pros” and “cons” of each SM platform or technique.

  • Finally, think beyond what each currently uses to include what other platforms might give them “more bang for the buck,” so to speak—and why. (This may require you to research the broad spectrum of social media platforms available!) Caution:Don’t be limited to just the most obvious.
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To export a reference to this article please select a referencing stye below:

My Assignment Help (2021) Social Media [Online]. Available from: https://myassignmenthelp.com/free-samples/cm312-social-media/use-of-social-media-in-parabolic-communication-inc.html
[Accessed 19 April 2021].

My Assignment Help. 'Social Media' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/cm312-social-media/use-of-social-media-in-parabolic-communication-inc.html> accessed 19 April 2021.

My Assignment Help. Social Media [Internet]. My Assignment Help. 2021 [cited 19 April 2021]. Available from: https://myassignmenthelp.com/free-samples/cm312-social-media/use-of-social-media-in-parabolic-communication-inc.html.


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