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CMNS3510 Advanced Public Relations Studies

tag 0 Download 14 Pages / 3,447 Words tag 19-07-2021


Part- A PR campaign

Using the case study provided on Moodle, produce a Public Relations campaign planning report for submission to the Chief Executive Officer of the client organisation, Ms Aya Pigdon..

Part- B Justification essay

Explain and justify your campaign planning report in a formal academic essay. Further research about the organisation (or similar organisations) may be required. Your essay is to be completed in an appropriate format (including an introduction and conclusion). Minimal headings may be used.

The following aspects must be incorporated into your response:

Explain how the campaign can be classified as Public Relations.

What were the issues that your campaign was attempting to address?

Explain your identified goal(s), objectives, strategies, tactics, target publics, timing and budget. For example, strategies may have been selected in order to reach a specific target public or to coincide with a national event.

What problems might arise during the implementation of your plan? For example the key message may not be consistent across strategies, or the strategies may not reach your target public. Perhaps a potential issue might arise that would not be addressed in the campaign.

It is expected that further research will be undertaken on the campaign through online searches (including websites, YouTube, blogs and social media) and in academic journals or the library. Pay particular attention to the credibility of any references used in the report. Ensure that the credibility of the references can be justified. What is the source of your research? Can it be trusted? How do you know? Only credible information is to be used for this assessment.
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Total 14 pages

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