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CMSE10002 Strategic Management

tag 0 Download 12 Pages / 2,858 Words tag 24-09-2021

Question:

Assignment Questions Scenario You have been hired by a local British retail company (Either Morrisons, Card Factory or Ocado) as a consultant in order to develop a market entry and business level strategy plan into the Chinese market. You are expected to write a report to summarize your research findings on the given tasks below.
Tasks
(1.) Analyse and demonstrate an understanding of the external environment and industry competition in the Chinese market. 
(2.) Identify the company’s resources and competencies; and determine the potential of the company’s competencies in terms of a competitive advantage in the Chinese market.
(3.) Critically evaluate if the company can continue with the current vision and mission statements in the new market. Reframe the vision statement and the mission statement of the company for the new strategic business unit in China If needed.
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