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CMSE10002 Strategic Management

tag 0 Download 11 Pages / 2,521 Words tag 11-08-2021
  • Course Code: CMSE10002
  • University: University Of Glasgow
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  • Country: United Kingdom


As a consultant hired by the Card Factory in Britain, you are expected to develop a market entry and business level strategy plan in the Chinese Card market. You are required to write an academic report summarizing your research findings on the following Tasks :
1) Analyse and demonstrate an understanding of the external environment and industry competition in the Chinese Card market. ( Pestle analysis on the Chinese market, and Porter's five forces analysis of the competitiveness within the Chinese market).
2) Identify the company's resources and competencies; and determine the potential of the company's competencies in terms of a competitive advantage in the Chinese market.
3) Critically evaluate if the company can continue with its current vision and mission statement in the new market. Reframe the vision and mission statement of the company for the new strategic business unit in China if needed.
4) In the light of the analysis done in Task 1, 2, and 3, construct a SWOT analysis of the company and recommend a business-level international strategy for and market entry mode into the Chinese market. 
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Total 11 pages

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