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CMSE11097 Corporate Strategy

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Question:

Part A

This will include the external and internal analysis of TESCO or your chosen organisation.

  • Introduction and importance of strategy in a business specially relate it to TESCO or your chosen organisation.
  • Apply PESTEL on TESCO or any chosen organisation and analyse the impact and influence on the decision making. Include some examples how strategies will need to be aligned after analysing PESTEL of TESCO or chosen organisation.  
  • Using SWOT or TOWS framework, analyse the strengths and weaknesses of TESCO or your chosen organisation using appropriate format.
  • Apply Porter’s Five Forces model and evaluate them in context of TESCO’s market sector or market sector of your chosen organisation. How this analysis would help to gain or improve competitive advantage in the market, devise one appropriate strategy for it.  

Part B

You need to devise a strategic plan based on the internal and external analysis and their findings:

  • Based on your findings, what are the different types of strategic directions available to TESCO or your chosen organisation?
  • Evaluate each available direction with its merits and demerits and recommend the best growth strategy for the TESCO or your chosen organisation.
  • Give justification for your recommended strategy.
  • Produce a strategic management plan with strategies, objectives and tactics for TESCO or your chosen organisation.
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