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CMSE11101 Advanced Management Accounting

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Question:

Case:Background Information:

WealthWise Insurance has recently set up an internal information system to improve social and environmental practices within the company. The company has its head office in Brisbane and offices in all capital cities and every regional city with a population of more than 50 000 people. One of the underlying principles of the company is to be socially and environmentally responsible. This principle has been in place for many years, dating back to the firm's founder, Jeannette Dai, who felt that she would like to contribute to society rather than simply maximising profits. The company is a major contributor to charities, particularly those that focus on the homeless and the poor. It actively promotes environmental management in all of the company operations. It sponsors a program that provides scholarship to disadvantaged students to allow them to attend university, and it is proud to offer employment in the company to long-term unemployed and the poor. Each year it publishes a sustainability report that summarises its achievements across each area of performance. 

Over time these activities have become a marketing strength of WealthWise. The social and environmental stance taken by the company has attracted many customers to the company. Listed on the Australian Stock Exchange in 2001, the company has also become a preferred stock of ethical and green investment funds.

Task:

Consider the list of key performance indicators used by WealthWise. Explain how these measures could be used to help achieve the mission.
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