Discuss about the C.oca Cola Amatil Company for CSR Program.
Corporate social responsibilities show the legal and ethical compliance program and responsibilities of the organizational towards its society. Each and every organization need to deliver the best possible benefits outcomes to society to give back it has taken to run the business in the society. In this report, Carroll’s Pyramid and Wartick and Cochrane’s Typology have been used as method of the CSR activity. This report is prepared to analysis and evaluates the CSR program of the Coca Cola Amatil Company. It is one of the top 100 listed companies of the Australia.
Description of Coca Cola Amatil Company
Coca Cola Amatil Company is one of the largest bottles of non-alcoholic ready to drink Beverage Company. It is one of the world’s five major Coca Cola Bottlers Company. The stock price of Coca Cola Amatil Company is CCL (ASX) A$ 8.98 +0.11 (+1.24%) and having the headquarter New South Wales, Australia. The total revenue of company is AUD $ 512 billion. The present CEO of company is Alison Watskins who takes all the strategic decisions for the business functioning of organization (Coca Cola Amatil Company, 2018).
Role of company
It is analyzed that being part of the society and environment, Coca Cola Amatil Company has undertaken the voluntary Corporate social responsibilities program to deliver the best possible benefits to society at large. There are other several social benefit program have been implemented by the Coca Cola Amatil Company for its stakeholders named government, community based communities, society partners and contractors (Richards, et al., 2015). The operations of the Coca Cola Amatil Company are managed in such a manner which will add value to society and other stakeholders of the organization. Company has adopted CSR program and sustainable business practice to establish the linkage between the organizational development and economic growth of the society at large (Amin-Chaudhry, 2016).
Company cannot run its business effectively for the long run if it has only objective to earn profit and less inclined towards rendering benefits to society and environment at large. It is analyzed that for the welfare and providing the proper securities to society from the negative impact of the business activities of the organization, management install the proper Eco- system and CSR activities programs in determined approach. It is analyzed that the rapid economic growth of the organization has consistently impacted the society and environment in negative manner. For instance, diluted drinks of the Coca Cola Amatil Company could harm the society and people’s health in negative manner (Blowfield, Karam, and Jamali, 2017).
Coca Cola Amatil Company should also adopt the proper anti-corruption policies and human rights compliance program and health and safety work regulation to increase the overall quality of the offered product (Teece, 2010).
Coca Cola Amatil Company has complied with the all the international CSR regulations and also strengthen its CSR reporting frameworks. In order to deliver the best possible benefits to society, Coca Cola Amatil Company needs to indulge in implementing the proper ethical and environmental supporting program which could add value of the stakeholders at large (Boons, and Lüdeke-Freund, 2013).
This report emphasises upon the responses of the Coca Cola Amatil Company towards the expectation of the stakeholders. It is analyzed that company needs to follow proper CSR activities program and ethical business practice to effectively implement the proper corporate strategic program (Carroll, and Buchholtz, 2014). It will not only render the best possible benefits to society but also implement the proper strategic program which will add value for the betterment of the society at large. The main objective of this report is analysis the CSR framework and ethical business practice that covers the Carroll’s Pyramid and Wartick and Cochrane’s Typology to identify the possible issues and CSR program which needs be implemented by the company. The main suggestion which need to be adopted by Coca Cola Amatil Company is related to deliver the best possible outcomes to people and implement the CSR frameworks to strengthen the public interest in the business. The CSR framework of the Coca Cola Amatil Company is developed in such a way which will provide the best possible outcomes for the wellness of the society at large (Crane, and Matten, 2016).
There are several methodologies which need to be undertaken by Coca Cola Amatil Company such as Carroll’s Pyramid and Wartick and Cochrane’s Typology which are used to assess the CSR frameworks of the organization (Charles Jr, Schmidheiny, and Watts, 2017).
Carrol’s pyramid evaluate explain the CSR program and implemented shape of a pyramid. It also analyses the CSR activities and implemented strategic program which needs to be undertaken to implement the strategic program in business (Garcia, and Greenwood, 2015).
As per this theory of Carrol’s pyramid, it is considered that the main objective of organization is to achieve the set goals and objective which are the sub parts of the profit oriented strategic program. All the parts of the Carrol’s pyramid are accompanied with the philanthropic, ethical compliance, legal structure program and economic strategic program. These all factors will assist in delivering hg the best outcomes for the better benefits outcomes to society (Jones, Comfort, and Hillier, 2016).
This methodology of Carrol’s pyramid divulges that Coca Cola Amatil Company needs to undertake its strategic program and CSR activities program as per philanthropic, ethical compliance, legal structure program and economic strategic program (Kleinman, Kuei, C.H. and Lee, 2017).
Wartick and Cochrane’s Typology
This theory was used to consider the economic element in the series and based on the Carrol’s pyramid model. It is considered that corporate social responsibilities program of Coca Cola Amatil Company must consider the corporate social responsibilities and Legal, ethical and discretionary program . IT is analyzed that Coca Cola Amatil Company needs to work on the assumption that in order to deliver the best possible outcomes to society, company needs to undertake CSR regulation, standards work program and management social work program (Lawrence, and Weber, 2014).
This implemented legitimacy theory in Coca Cola Amatil Company reflects that the theory of the CSR program shows the required outcomes which needs to be undertaken by the company to provide the best possible social benefits to society. It is used to lower down the negative impact of the business operiatons of the business for the betterment of the society at large. Every organization needs to perform the action and social program in such a way which will add value to society and economic at large.
- Coca Cola Amatil Company has confirmed safe and environment friendly program and work place for its employees.
- The increased transparency and strengthen legal complacence program have also increased the disclosure of the business practice to its stakeholders.
- It has set up the strong compliance program which will add value to society at large.
- It has also set up emergency work force safety program which will provide the strong safety program for its employees.
- Establish the strong diversity in the work functions and framing the policies for retention of talented and skilled employees.
- Setting code of conduct and ethical business practice program which will add value to society and environment at large.
- Keeping the safe and quality work functions which will add value to society and clients at large.
- Setting up the disaster management plan which will add value to physical work functions and render the best possible outcomes to customers in the offered products (Saeidi et al. 2015).
The finding shown in the sustainable business practice report of the Coca Cola Amatil Company has reflected that company has maintain effective transparent business practice which will add value to society and establish the sustainable business practice. It has also shown the futuristic working process and planning which each and every company needs to take for the better social development program (Saenz, 2018).
There are several outcomes shown in the annual report of Coca Cola Amatil Company (Salcito, Wielga, and Singer, 2015).
- To strengthen the work related practice, Coca Cola Amatil Company has adopted the safety wok regulation such as workman compensation policies and labour act.
- Company has strengthened the quality work program in its value chain activities to increase the quality of work functions (Seele, and Lock, 2015).
- The total amount of invested of AUD $ 85 million have been invested by Coca Cola Amatil Company for the development community programmes that benefitted the local and native communities.
- Human rights and regulatory compliance have also undertaken for the increased employees benefits.
- These finding have shown that Coca Cola Amatil Company has invested good amount of capital in the CSR activities program such as live safe program, health, fitness and wellbeing programs to strengthen the corporate work program for the increased society benefits (Tai, and Chuang, 2014).
It is analyzed that company has achieved its CSR objectives by undertaking the possible work program. The code of the business ethics set ethical program and implemented strategic work functions shows that company has implemented strategic program which will add value to society and environment at large.
This company has implemented the proper policies program to encounter the employee relation issues and quality test work program. The CSR program of the Coca Cola Amatil Company shows that company has been contributing the 5% of its average net profit of last five years in its CSR program to add value to its business. CSR programs of the Coca Cola Amatil Company have been prepared on the basis of its main four pillars named employee, environment, consumers and community who are the important stakeholders of the company. If company could deliver the best outcomes to them then it will eventually increase the CSR program of the Coca Cola Amatil Company at large. Company should also undertake the triple bottom line which states the benefits delivered to people, planet and profit to add value to society at large (Tian, and Slocum, 2016). After analysing the corporate social responsibilities of the Coca Cola Amatil Company, it is inferred that company should establish the nexus between the domestic and international reporting frameworks. Coca Cola Amatil Company has made efforts to provide the best possible benefits to society and its stakeholders. There are various CSR activities program and alignment of voluntary principles on security and human rights to mitigate the negative issues of the business.
The ethical business practice that covers the Carroll’s Pyramid and Wartick and Cochrane’s Typology ask for the linkage of the profit earing objective of company and its linkage with the environment and social development. It is analyzed that Coca Cola Amatil Company has set up strong CSR program and as per the Carroll’s Pyramid and Wartick and Cochrane’s Typology, the position of company has strong pyramid of CSR, and related models and concepts which will result into the optimistic future for the organization and society at large.
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