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COIS11011 Foundations Of Business Computing

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Answers:

Introduction

This s a report that analyses the revenue and cost of the porpoise swim school to identify the improvements that can be made in the business model of the organization. The company is owned by Regina Sharky and is going through a phase where the organization was going through shortage in budget. She had introduced two new programs, which are popular in other swim clubs. The report will analyse the overall business and the changes that could be made to improve the sustainability of the organization.

Analysis:

Revenue generated from the each program until the 3rd term

Dolphin

10123.75

Frog

6798.75

Penguin

2429

Seahorse

10333.75

Seal

3657.5

Starfish

5328.75

stingray

7446.25

Tadpole

5950

Turtle

7105

Grand Total

59172.75

 

Figure 1

Source: Created By Author

There are two new programs that have been launched by the owner of the organization, which are considered popular among the users. These two new programs dolphin and penguin, the dolphin is an advance class where as penguin is a class for beginners. The above data shows that dolphin is the most popular popular among the consumers and generates maximum amount of revenue. However, penguin is the least popular program and the organization should stop that program or use promotional strategies to improve the popularity of the product. The revenue generated by the penguin program is low and it is advisable that the organization minimizes the cost of the organization by discarding this program.

Figure 2

Source: Created By Author

No of enrolments in each class

Figure 3

Source: created by author

Dolphin

64

Frog

42

Penguin

19

Seahorse

64

Seal

23

   

Starfish

33

stingray

46

Tadpole

37

Turtle

43

The above analysis shows that penguin and seal are the two least popular programs in among the consumers so the organization will have to use aggressive marketing strategy to penetrate the product further in to the market. The organization will have to provide more discounts in these programs and the losses can be covered by increasing the value of the popular products.

However, the two new programs are one of the most popular products in the market so the organization will have to analyze the reason why the one of the program is unable to gain the popularity that is being expected. The penguin will have to be pushed by the organization by providing more discount than the competitors.

Operational Cost:

The operation cost of the organization can be reduced by decreasing the number of employees. There individual charges of the trainer vary so it is advisable to use the inexpensive trainers in the regular and basic programs.  The first table show the rates of each of the trainers which shows that Rachael is the costliest trainer. The number of classes should be reduced to only the advance classes, which will be able to balance out the shortage in budget for the organization. The maximum of the session will have to be conducted by Claire, Jamie and Maryanne so that the organization can reduce the cost of human resources.

First Name

Last Name

Rate (per session)

Claire

Reeve

12

Tom

Selleck

16

Jamie

Dury

12

Steven

Stegal

17

Joanne

Lamb

17

Maryanne

Lamb

12

Rachael

Potter

22

 

Class Name

Max Number in class

Cost per class (payable per term)

Penguin

7

14

Starfish

4

17.5

Tadpole

4

17.5

Turtle

4

17.5

Frog

6

17.5

Seahorse

6

17.5

Stingray

7

17.5

Seal

8

17.5

Dolphin

8

17.5

Number Of Classes For Each Of The Trainers:

Claire

56

Jamie

33

Joanne

46

Maryanne

39

Rachael

30

Regina

25

Steven

56

Tom

86

 

Figure 4

Source: Created by author

Factors Affecting The Business

The organization will have to evaluate the market to better understand the strategy of the competitors. The competitors’ strategy will affect the organization as they are using the similar product and threat of substitute in the market is high (Uyar and Güngörmü? 2016). Moreover, the switching cost for the companies in the market will be low, as most of the organization in this industry will be providing similar kind of programs so Porpoise Swim school will have make a change in  the unique selling proposition in the products so that they can gain competitive advantage in the market. The most experienced training will have to be assigned to the programs, which are least popular so that the organization can attract the attention of the consumers in the market.

Recommendations:

It is recommended that the organization should make use of the penetrative marketing strategy to make improvements in the least popular products. The company is going through a phase of financial so in order to maintain their feasibility they will have to reduce the number of programs and focus of the programs, which have the opportunity to grow in the market (Serrat 2017). The organization will have to make use of innovation in their business model so that the overall cost of production can be reduced. The management of human resources can be done in a better way so the organization should some profession analyst who could identify the hidden facts and the correlation among the various factors (Miller 2017).

Conclusion:

Thus, the conclusion that can be drawn from the above report is that the organization has the potential of increasing their business in the market but they have to make changes to their operational and marketing strategies. The timings of the programs should be adjusted so that they make use of the human resources of the organization in an effective way. However, the dolphin program is generating maximum revenue so the organization can use this program to promote other services offered.

Reference:

Miller, M., 2017. Human Resource Management.

Serrat, O., 2017. Business model innovation. In Knowledge Solutions (pp. 499-507). Springer Singapore.

Uyar, A. and Güngörmü?, A.H., 2016. Investigation 5 of internal and external factors causing unethical behavior of accounting professionals. Sustainability and Management: An International Perspective, p.71.

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