With the present development of science and technology discover robotic technology that can work as substitute of human and reduce human effort in a work. The study defines the robotic technology and its applications in modern usages. The opportunities for implementation of the robotics are explained in the report. Based on the findings, the procedure of robotics technology in the operation of manufacturing sector and daily uses are presented in the study. Robotics technology has a large number of applications in data mining, education and researches.
Advanced Robotic Technology is one of the popular robotics companies in Australia like to implement the technology in several sectors such as data mining, transport, manufacturing companies and daily uses. The company has in using the robotic technology in small bur that increasing its sideline businesses (Berger et al. 2015). On contrary, the CEO of Advanced Robotic Technology desires to conduct an investigation in order to make easy the developing key enabler for achieving competitive advantages. In addition, the organization is concentrating on making of further diversification over upcoming years and leveraging ICT as one of the core competencies in the market. The plan of Advanced Robotic Technology includes expanding of the operation of various organizations in Australia and Asian region. Hence, for fulfilling the objective, the CEO of Advanced Robotic Technology has interest on the process of leveraging that can use robotics as a key technology that is useful to expand business of the organization (Blute & Prestipino, 2014). Each business strategy has positive and negative aspects from the perspectives of business. Thus, it is required to investigate the business strategy from all perspective as it will fulfill the desired results. In order analyze the business strategy, SWOT analysis, business strategy analysis and Porter’s five forces are achieved in the present study.
Robotic technology deals with the conception, design, operations as well as manufacturing of the robots. It is usually used for developing machines as substituted of human. In addition, robots are generally utilized to detect bomb as well as manufacturing process. Boyd and Scott (2015) stated that the concept of creating and developing machines are operated autonomously dates back to the classical times. Robotic technology can also be defined as programmable technology performed and make interaction with the environment without having any human interactions in it. Robotics is also used to education and research sector for serving purposes of reducing human efforts and provides error free result.
Use and examples
With the current development of science and technology, robotics is used in various sector such as data mining, transport, manufacturing industry, education and research.
Industrial robots: These robots are used in industries. There are various jobs in market that requires high degrees of making precision and speed. For many years, humans are responsible for solving issues and involving in doing tasks (Cundy et al. 2014). In addition, the vision becomes general for industrial robots. The International Federation of Robotics has predicted that more than 1.3 million industrial robots are involved in the operation. The robots can be used for performing tasks which are tough and dangerous to achieve.
Research: Robotics technology has a large number of implications on research sector. They are utilized for performing such tasks as well as locations that can be utilized for performing specific task. Along with these, in some challenging as well as dangerous environments are found that the robotics is very hand compared to human (Desai et al. 2015). The research centers always try to find and use unique and effective technology for serving special purposes. Thus, research centers such as NASA use robotic technology in order to solve the issues and gain fruitful outcome. They usually utilize probes, Landers and rovers by robotic technology. These are used in space sciences and planets in the solar system. The advancement of science and technology in robotics sciences assist to gear up the performance of industrial procedure with the help of making higher degree of precision through robots. These particular tasks consist of packaging, assembling as well as painting of the products. However, robots perform in making specialized as well as repetitive jobs at the initial stages.
Pathfinder and Sojourner: The mission of pathfinder helps to develop effective technology that allows delivering instrumented lender as well as robot rover. In addition, the mission was actually landed on 4th July, 1997. Therefore, Pathfinder has not any accomplishments for goals and there are returned turnover that has been unprecedented data and outlived with the primary design.
Mobile servicing system: This process is recognized as Candram2. It has been designed for providing several functions in order to manipulate the process in international space station. Moreover, it has similarity with the devices like RMS (Diana & Marescaux, 2015). In addition, the particular system has responsibility of delivering service of payloads as well as the instruments that are associated to the International Space Station. Along with these, helping transport of the supplies as well as the equipments are major functionalities of system. Hence, the transport of supplying equipments around station is involved with several functionalities.
It is crucial to analyze recent business scopes for using the robotic technology in Advanced Robotic Technology, SWOT analysis as well as Porter’s five forces analysis would assist to gain appropriate outcome.
· Implementing robotic technology in daily usage minimize the errors for less human interaction
· User Safety can be increased by robotic technology
· Minimize speed of revenue (Frey & Osborne, 2017)
· Decrease times for turnaround
· Best use for the current equipments
· Reluctant of stuffs to changing practices at working
· Maintenance, training and troubleshooting as well service contracts
· Transported samples from main area of reception to analyzers
· Ongoing cost of revenue on consumables
· Developing and enhancing the skill mix
· Improved the rate in job satisfaction
· Utilization of the employees in proper ACF banding
· Cross fertilization in specific ideas between several departments
· Easier to deploying the lean laboratory process (Inaba et al. 2017)
· Staffs may feel threatened by potential less jobs
· Effective change management to the processing of work
Table 1: SWOT analysis
(Source: Created by Author)
Findings and analysis: Deploying the robotic technology empower the process of removing the errors for less number of human interactions. It helps in increasing demands for the specific services (Jacobs et al. 2013). Minimization of the revenue spend can provide competitive advantages for Advanced Robotic Technology to gain several opportunities in the business. Moreover it decreases the turnaround times of Advanced Robotic Technology. The best uses of latest equipments will be achieved by robotic technology. However, utilization of robotic technology has limitations like stuff reluctant in the changing working practices (Kardos et al. 2014). In addition, samples of transporting from the reception area to specific analyzers are occurred by using robotic technology. In addition, ongoing revenue cost of the consumables is a drawback for utilizing the robotics in Advanced Robotic Technology. On the other hand, Advanced Robotic Technology has several policies to apply robotic technology as one of the core business strategies.
The job satisfaction rate is increased for implementing robotic technology in organizations. However, cross fertilization of the ideas between several departments assist in increasing opportunities for business in the organizations. Along with these, it becomes easier to implement the lean laboratory process (McCorkle et al. 2016). However, staff may be threatened for having less number of jobs and change management. Moreover, it is effective to use the robotics, which is considered as major threats for the technology in Advanced Robotic Technology.
It is important to investigate the business opportunities of the organization for applying the robotic technology in Advanced Robotic Technology. Being an ICT manager in the organization, it is required to achieve that with the help of strategic analysis.
Industry insights: In this perspective, the market size of industrial robotics gas value is nearly $30.58 billion. There are rush in implementing robotics in the manufacturing industry in Australia in order to perform repetitive as well as multifarious and dangerous risks for improving productivity in this sectors such as automotive as well as electronics (Nawabi et al. 2013). These are generally considered by high-volume production lines. In addition, the industries are now adopting the technology in order to realize that it would be helpful to gain financial advantages to increase productivity reduce overheads useful for waste reduction as well as flexibility in the organization.
Self-programming robots are expected to gain prominence with the advancements in the fields of artificial intelligence and improvement of sophisticated sensors (Panait et al. 2013). However, introduction of robots with integrating certain vision as well as touch is generally expected to improve speed along with efficiency of the production and system of delivery. In addition, the simple autonomous robots are operated as one of the important parts of the greater group obtaining prominence.
In addition, use of the robotic technology in industries can develop new ecosystem for high-paying and rewarding the jobs through making the activities like designing and marketing and selling, installing and maintaining robots. In this perspective, the enormous cost can be justified. There is high maintenance costs for adoption the technology that are expected for inhibit enhancement of the market. In addition, the high system engineering and costs of installation inhibit in the organizations from adoption of the specific robots (Patel et al. 2013). In addition, the industries of robotic technologies in the Asian countries such as China, Korea and Taiwan are supported by respective governments by addressing research and improvement of the funding such as tax incentives, loans and investment in certain skills.
Porter’s Five Force Analysis
Porters five forces analysis is useful to identify the market scopes of Advanced Robotic Technology for using the robotics technologies in several sectors like data mining, transport, education, manufacture and daily uses.
Bargaining power of supplier: There are requirements such as electronics as the equipments as well as wiring technologies in order to develop industrial robots (Woo, 2016). Hence, dependencies on suppliers in order to provide mentioned equipments are gained through the process. The industry analysis of suppliers is helpful for the needs of reducing the risks related to suppliers.
Bargaining power of Consumers: The market of Asia is expected to develop the market size involved in robotic technology by 6.8% (Schneide et al. 2013). In addition, the robotic industry provides ample scopes and less bargaining power of consumers. On the other hand, as the costs of robots are costly, it provides green signals to Advanced Robotic Technology for entering into the market by providing affordable robotic technology.
Threat of substitution: Labors in several workplaces become threat for the organizations. On contrary, labors are not efficient in order to perform precision of the tasks and some tasks consist of threat to the health and life of labors (Sharma et al. 2016). Hence, it is required to enhance the procedure of export through meeting with the international standard and the industrial robots in the factories so that the process mitigates substitution risk.
Threat of new entrants: It is important to have huge initial investments in order to manufacture. In addition, specialist knowledge of skilled engineers is required to improve the process. These vital factors are accommodated with entry barriers to industry. Furthermore, investment in the organizations in the research and development sector is challenging for capturing the market of the automation technology through using robotic technology. Hence, it is required to focus on the new entrants for the robotics technology in Australia (Wang et al. 2016). It would be helpful for Advanced Robotic Technology in adopting strategic plan for gaining competitive advantages in market.
Competitive rivalry: Rapid development of science and technology enables organizations deploying various advanced technology in order to increase productivity of the organizations and gain competitive advantages. There are also some of the Australian manufacturers of industrial robots, serve requirements of adopting robotic technology in market. Thus, targeting of the procedure in implementing robotics can be helpful in the daily uses as well as industries. It gives customized solutions through the robotics that can be useful and considered as one major factor for Advanced Robotics Technology in order to establish the strategic plan as well as becoming leader in the robotics in upcoming years (Singla & Singla, 2014). On contrary, organization may face difficult situations from domestic as well as foreign manufacturers like KUKA and ABB. Furthermore, it can be covered with good hold for providing robots along with the applications in Australia as well as Asian countries.
How robotic technologies can be utilized in future
It is important to utilize robotic technology in future. Rehabilitation of the market increases 40 fold between 2014 and 2020. Hence, it is generally fueled through making any advancement in rehab as well as therapy robots. Therefore, active prostheses as well as the exoskeletons and wearable robotics need to be active in the market (Subbian et al. 2015). The rehabilitation robot market needs to develop in the market in the years of 2017 to 2020. Hence, Advanced Robotics Technology requires developing appropriate strategy in order to implement the business strategy.
Advanced Robotics Technology requires developing of the products by using robotics technology in order to assemble the products and handling dangerous materials as well as cutting, polishing as well as spray printing (Vyas et al. 2015). Robotics is utilized in order to make assemble of the products in industries. In addition, the robotics technology are used in the tasks as the diverse of detecting the bombs as well as cleaning sewers, performing intricate surgery increase steadily as well as continue in developing in the upcoming years.
In conclusion it can be stated that appropriate applications of the robotics technology in market and daily uses are helpful in order to gain competitive benefits for company. On contrary, it is needed to analyze the opportunities as well as the threats that are engaged in it. Thus, the organization requires analyzing the factors as well as applies the business strategies. Being ICT manager of the organization, analysis on the factors can be achieved in the study and provide recommendations useful for the organization to consider ethical, social and legal considerations in order to implement the business strategy of robotics in the organization.
Recommendations for enhancing the business of the organization can be described as following.
- Increase power of microprocessor and artificial intelligence allows the organization to apply specific strategy appropriately in the business.
- According to analysis, introduction of the robotic technology can be integrated with vision as well as touch that makes the dramatically changes with speed and efficiency in the organization. Hence, consistent level is required in the processes of the applying technologies.
- Modern surge of robotic technology in applications have demands for more advanced intelligence. Thus, the robotic technology requires to be applied properly.
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