Portfolio: building an e-commerce (mobile web sites and app)
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Some would ask want is the implication of e-commerce the current economic of the world. But to develop a complete e-commerce platform a given proposals. For a proposal to be complete the on needs a vision which include:
Mission statement for a given mission
You must understand you target audience which may vary from market place considered
The you have an intended market place in mind
Time is very crucial hence developmental timeline should be established
For the analysis of the market then a market matrix is crucial
Matter money, a budget is key too
Finally an individual should a strategic analysis of the market involved
Now to create an effective platform the one of the most important aspect to note is the target audience (Poggi 2014). Where and who are they? You must be able to understand the behavior pattern, consumption and digital usage pattern, their demographics and individual buying persona and finally and most importantly there patterns in digital usage.
In determining a market place the some aspect to consider include and not limited to size, changes and growth and the structure of the market which should include supplier, competitor and substitute products within the market.
To build a competitive e-commerce platform then on has to understand, what are the best ways he/she can reap some cash from the business? Two models have been developed to help individuals obtain the best from the industry:
Revenue models: this includes all the advertising, transaction fees, the affiliate revenues and the subscriptions that available in the e-world
The business model: this model contains all the e-retailer, the portals, the service provider, the community provider and finally the market creator.
The most important aspect is the acronym designed at Harvard Business School known as SWOT. Then one should develop an e-commerce map and finally a working timeline or a milestone(Lim 2015). SWOT analysis this include using the strength, weakness, opportunity and temptations to evaluate your capabilities.
E-commerce presence map
A number of aspects are considered in the creation of these maps
Website site/app
These are types of presence that have the following platforms mobile and tablets. Activities that can accomplish at these platforms include sponsorships, affiliates, search and display.
Social media
Platform under this include twitter, facebook, pinterest, blogs and instagram. Some activities that can be accomplished under this include offering consultation, sharing, engagement and heated conversations (Khatoon 2016).
Email and offline media
Under these two common realms platforms mainly visited include for email includes purchased and internal list. For offline media prints and TV and radio are available platforms. Some activities that can be performed on these media include personalized updates, education, sales, branding and newsletter.
Reference:
Khatoon, A., Bhatti, S. N., Tabassum, A., Rida, A., & Alam, S, 2016, Novel Causality in Consumer’s Online Behavior: Ecommerce Success Model. International Journal of Advanced Computer Science & Applications, 1(7), 292-299.
Lim, K. H., Leung, K., Sia, C. L., & Lee, M. K, 2015, is eCommerce boundary-less? Effects of individualism–collectivism and uncertainty avoidance on Internet shopping. Journal of International Business Studies, 35(6), 545-559.
Poggi, N., Carrera, D., Ayguadé, E., & Torres, J, 2014,. POSTER, Profit-aware cloud resource provisioner for ecommerce. In Cluster Computing (CLUSTER), IEEE International Conference on (pp. 274-275). IEEE.
