COM308 Analysis Of Issues And Trends In The Communication Industry

The media industry is rapidly changing and the communication environment is considered extremely complicated as well as sophisticated. The technological advancements have added fuel to the global economy. The saturated information is provided to the customers with the help of the media. There is a need to analyze the different issues of the communication industry that will help the customers understand the roadmap that will lead them to the ever changing media in different topics and numerous sectors that pertains as the trends and the issues related to the media industry. The different types of the spaces that have been considered revolve around the dwindling and amalgamation of the media world. There are different frameworks of the analytical and the research methods found in the different frameworks of the media sectors.

There is many changes that occurs in the television industry and a complete analyze will be made in this report. In order to retain in the market there is a need for the TV to upgrade to the different wants and the priorities of the consumers and to compete with the different types of the possible sources for the replacement of the former (Rasiah & Xiao Shan, 2016). The TV embraces the internet that includes Netflix and different other steps. Netflix is of huge necessary that brings the TV back in its form with the inclusion of the internet in it. Due to this Netflix the TV have changed and it has saved itself from extinction and has up graded to the different web content. The different symbiosis that occurs between the different apps and the internet has helped the industry to keep going strong. Inclusion of the different box office pulls make different consumers to stay in their home and that is another benefit of the TV. Even in home, the TV can be used as a 3D form of entertainment that makes the consumers to avail the comfort of their house and use this as their own benefit (Wollschlaeger, Sauter & Jasperneite, 2017). Often an attribution leads to the resistance of the different glass factors that makes the people a bit inconvenient, uncomfortable and even in some cases intended towards nausea. In most cases, the television screen is a flat screen and mostly is dominated by the LCD screen. There are various sale spikes on the TV that leads to its biggest features in order to make the market share a better place for the consumerism. This new updated sort of TV is more targeted is of immense demand and is making the consumers mad about this type. Various demographic trends are related to the different fun factors (Hwang et al., 2017).

There are ample challenges that have been faced by the Mediacorp and the Singapore Press Holding televisions. The Singapore Press Holdings (SPH) helps the program to make the feature of the content more into the form of the digital video. In case of the Mediacorp, there is a chance to gain viewership that is considered substantial that might help the future of the challenging that might distribution of the different lifestyle and the entertainment (Tu, 2017). The programmes that will be featured in this local media needs to be produced in the different languages including the Mandarin and English that is based on the key features based on the themes of the lifestyle, sports and mostly the entertainment. Mostly the challenges faced lies in the line of the sight as well as utilization of the large amounts of the Bandwidth. In case of the line of the sight, there is a need for both the receiving and the transmitting points that needs to be seen one after another in case of the signal that needs to be transmitted successfully. There is a requirement of both the effort and the time that needs to be successfully transmitted (Yeo & Pang, 2017). Efforts and the costs are considered a part of the viable solution that makes the newsbreak in the last minute a happening newsbreak. The Bandwidth needs to be taken in large amount in case of the modulation of the analog that helps to be connected with the help of the support line that needs to be compressed and digitalized into a coding format. The reflection of the losses along with the signal fading helps to make the images at a comparatively low level. As the quality of the images degrades so does, the receiving level goes down (Liao, Kuo & Ding, 2017).

The Mediacorp is a Singapore based commercial media channel that often telecasts on air the different breaking news. At present, the Mediacorp runs several radio and media channels that is considered to be the largest provider of both the international and the terrestrial news. Mostly, the industry is based on the mass media, outdoor advertising and the different consultancy houses in the media (Pheng, Shang & Foong, 2016). The Singapore Press Holdings (SPH) is another multinational advertising system that is a huge public company and deals with the business imprints of the new media that includes the different publication products. The SPH also publishes different newspapers almost in 18 languages of Singapore. Both the Mediacorp and the SPH hold various programs.  

The communication development programs started from the World War 2. The communication scenes include different academic disciplines that mean that the communication ranges from people to people that depend on the mass media. The most important feature in the communication deals with the different development communications that includes the administrators and the chief designers as well. The different characteristics include communicating with two or more people, exchange of the different ideas and the mutual understanding. There is a need for communication that is both direct and indirect and follows a continuous process.

The Singapore Press Holdings (SPH) is considered doing enough in the digital market space that needs to input an offset so that the print losses itself. A space has been created that is considered to be further continued in this path and the SPH is now heading towards a correct direction so that the speed needs to be wider in the changing market area. A tough competition is being headed with the Media Corp in terms of the digital market and there is a need to be motivated so that the digital propositions are well weighted with the different options (Arnon, 2015).

The SPH and the Mediacorp needs to focus on the different perspective aspects. A big issue that is based on the different commercial details throws the light of the distribution and the different usage factors of the content that is supposed to be forecasted (Austin, 2017). A consideration has been shown on the different stages of the issue and the questions are almost open ended that will eventually be answered. There is a need to throw a light on the existing programs that are being executed by the Media Corp and the SPH. A challenging environment has been executed by the MediaCorp organization that needs to be committed in a in order to fulfill their roles that can be further developed (Bridgeford, 2017).

There are various initiatives taken by the Singapore’s Ministry of Communication and Information. The Singapore Government has opened up different online information a resource that needs to be facilitated between both the public and the private services. An inclusion of the different statutory boards has wide openings of the public and the private services. The Ministry facilitates the different information through the services of the communication that veils between the civil service and the public. Promotion is done by the Directory that has the responsibility to make the serving with the clutters of the email system of the Government. The ministry serves all the possible areas in order to make both the media organizations in a successful position. The Ministry of the Communications and the Information helps in the copyright programs about the information directory.

The market model is considered to be based on the returns that have been provided by the security that depends on the portfolio of the media houses in Singapore. Mainly in this case two different media and communication houses have been considered likely the Mediacorp and the SPH (Akpan, 2017). The initiatives that have been taken by the Singapore Government of Media and Communication have been analyzed with the help of this market theory. The Government of Singapore follows the alliance with the different markets as well as the suppliers. The internal markets consist of the different shareholders as well as their supervisors and the different subordinates. The different referral market depends on the media and the advertising channels like the Mediacorp and the SPH (Andersen et al., 2013). The influencer markets depends on the industry associations and the lobbyists and lastly the customer markets depends on the initiatives taken by them to welcome the new customers and the different existing customers and for their benefits.

From the above report, the Mediacorp and the SPH organizations of the Singapore can deduce it about the different challenges that are faced.  Brief introductions on the different issues related to the trends of the communication industry have also been discussed. The challenges that are faced by both these organizations have been clearly mentioned along with the initiatives taken by the Singapore Ministry to overcome these have been stated with the help of the Market model.

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