COM610 Integrated Marketing Communication

Select 5 advertisements from a magazine or watch 5 television advertisements. Write a paper and identify the message strategy, appeal, and executional framework each uses. Did the creative select the right combination for the advertisement? What other message strategies or executional frameworks could have been used.

Make sure to include the product that is advertised either in the magazine or in the television advertisement.

The essay concentrates on the five advertisements on television of the United States. The five advertisements on television are;

• Heinz
• Burger king
• Nike
• Samsung
• Apple

Message strategy, appeal and the execution framework

• The message strategy of Heinz includes the delivery of the finest ketch up to the customers to bring an extra taste to the foods.
• The message strategy of burger king includes the offering of the tasty burger to the customers. The message provided in the ad includes the authentic the offering of the taste of the burgers.
• The message strategy of Nike includes the offering of the remarkable effort to break the challenge of two-hour marathon barrier. The strategy includes the attractive message to the real-world challenge that can test the limits of human potential.
• The message strategy of Samsung includes the strategy of a flightless soar. The advertisement includes the users can compare themselves to the bird who can soar high virtually.
• The message strategy of apple includes the narration from the late Carl Sagan. It has been used from the book of 1994 in order to deliver the beautiful protest ad shortly after the president Trump pulled the U.S out of the Paris climate accord (Andrews & Shimp, 2017)

 The other message and execution strategies that could have been applied

• Choosing the right television advertising agencies
• It should have been circulated in all channels in the television.
• The execution strategy of Heinz could focus more on the variety than the quality.
• The advertisement of Nike was loud and rough. It could have been more sophisticated.
• The advertisement of the burger king was too short. Moreover the ad film was exaggerated. It should have been practical so that it would have been convincing to the customers (Percy, 2014).

References

Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.

Percy, L. (2014). Strategic integrated marketing communications. Routledge.