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COMM401 Strategy And Competition

tag 0 Download 7 Pages / 1,519 Words tag 14-08-2020
  • Course Code: COMM401
  • University: Concordia University
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  • Country: Canada

Question:

A case analysis of Garmin 2019

Clear and Accurate Key Problem(s) Statement

External Analysis:

  • Effective use of applicable analytical tools (PESTEL, 5 forces of competition, Industry Characteristics, Strategic Group, etc.)  
  • Drawing relevant conclusions and insight from the analysis and applying them to improved strategy formulation or other recommendations for the company’s future success (competitive advantage).

Internal Analysis: 30%

  • Effective use of applicable analytical tools (Value Chain, VRIN).
  • Effective and relevant financial analysis, if relevant.
  • Clear assessment of firm’s relevant business, corporate and cooperative (e.g. M&A) strategies
  • Drawing relevant conclusions and insight from the analysis and applying them to improved strategy formulation or other recommendations for the company’s future success (competitive advantage).

Recommendations:

  • Clear recommendations that flow from the Internal and External Analysis including, if applicable, recommendations for :
    • Corporate Level Strategy
    • Business Level Strategy
    • Acquisition or Restructuring Strategy
    • Main elements of the execution plan
  • Recommendations will be judged on their connection with the analysis, overall feasibility and company’s realistic ability to execute the strategy and their originality.
 
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