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COMM411-Public Relations

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Question:

In February 2007, Health Canada re-introduced the Canada Food Guide. Prior to that, the last major revision to the guide was in 1992 – long before Canadians became concerned about trans fats, omega-3 fatty acids and growing rates of obesity. Since the re-introduction of the Canada Food Guide, there have been numerous studies related to obesity rates, food portions and daily consumption of fruits and vegetables.

Health Canada re-introduced the Food Guide to address changes in eating patterns, food supply and diets, as well as advances in nutritional science, yet studies suggest that Canadians may still not be getting the message.

The guide that was released in 2007 is a marked departure from previous versions. It contains information that is more targeted to specific groups — children, teens, women, men and the elderly. And, for the first time, serving sizes for preschoolers are included as well.

The guide has gone a long way towards offering far more specific information, tailored to individual users. It has adopted some of the American food pyramid's online interactive elements. It also produces portion sizes in ways that are easy to measure.

The launch of the new guide was very successful and highly publicized. Today, however, the guide is not as front of mind as it was in February 2007. The latest survey results tell Health Canada that it’s time to remind Canadians about the guide and the benefits achieved by following it’s guidelines.

Task

Write a Public Relations Plan that will revive interest in the Canada Food Guide and help to make it a resource that Canadians will turn to first, when making their dietary selections.
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My Assignment Help (2021) Public Relations [Online]. Available from: https://myassignmenthelp.com/free-samples/comm411-public-relations/canada-food-guide.html
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My Assignment Help. Public Relations [Internet]. My Assignment Help. 2021 [cited 20 April 2021]. Available from: https://myassignmenthelp.com/free-samples/comm411-public-relations/canada-food-guide.html.


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