Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

COMM411 Public Relations

tag 0 Download 0 Pages / 0 Words tag 21-06-2022
  • Course Code: COMM411
  • University: Saylor Academy
    icon is not sponsored or endorsed by this college or university

  • Country: United States


Goal of Raising Awareness of the AMBA Campaign

AMBA (Association of Masters of Business Administration) undertakes a campaign for responsibility management and sustainability. The goals of raising this awareness helped the association in receiving over 370 entries (Kaplan 2014). The campaign also helped the association to understand how the students plan to contribute to the agenda of global sustainability on completion of their MBA qualification.

Steps for Building a PR Strategy

The steps for building PR Strategy for this kind of campaign includes:

  1. Determination of the goals
  2. Knowing the target audience
  3. Ensuring objectives to the audience
  4. Determining strategies for the objectives
  5. Adopting tactics for every strategy
  6. Planning activities
  7. Informing oneself through the process of evaluation
  8. Types of Publications, Ways of Reaching, Target and Secondary Audience

The medium of publication for story of AMBA can include newsletter, websites, press release or in the form of electronic books. Each of the publications has a different set of preferences and guidelines (Wilkins and Huisman 2012). Thus, a proper understanding of the guidelines will not only help in reaching the publication but also determine the right tone required. The target audience specifically represents the students who are planning to adopt a scholarship for their MBA qualification. The secondary audience includes, friends, relatives and colleagues of the students.

Adaption of the Campaign as Per Continent and Region

The campaign can be adapted based on the continent and region. This helps in greater fulfillment of the sustainability agenda on a global scale. The students qualifying for the scholarship program have thus mentioned in their essay as to how they view this agenda and plan to implement it in their prospects.

Pitch from the Story

The story focuses on the global sustainability agenda. Sustainability is important for the maintenance of human beings as well as the diverse life on earth through the maintenance of various ecosystems (Liu 2015). Therefore, sustainability is an important aspect that every needs to address. Otherwise, the earth will not only be devoid of fossil fuel but millions of animal species. AMBA undertakes the campaign on the sustainability agenda for making students aware of this important aspect of life. Through an essay writing procedure, the association also targets at understanding of the students perception about sustainability.

Online and Offline Media for Raising Awareness

One can use various online social media platforms for raising awareness. However, for raising awareness offline can be in form of distribution of pamphlets and brochures.

Innovative Ideas for Making a Story Work

The innovative ideas implemented for making the campaign more effective includes:

  1. By facilitating the use of social media and encouraging the engagement of already enrolled students
  2. By incorporating the experience of international students who has already completed their MBA qualification
  3. Raising AMBA’s Profile

AMBA helps in the bonding of four customer constituencies’ on a global scale business schools, members and employers and sponsors (Williamson 2014). The association also helps in the expansion of a portfolio of schools, launches services and products for its members and enables creation of marketing and PR campaigns for highlighting the superiority and quality of MBA from AMBA accredited school. The scholarship winners can raise AMBA profile by being the best business managers and leaders whom employers seek for employing. Schools can contribute to raising AMBA profile through effective delivery of its courses.

Connection to Oceania Scholarship Competition

Oceania Foundation located in Australia undertakes various activities related to educational program. Similar to AMBA, they also provide scholarships to young promising students for studying abroad. They also help young students develop community spirit and leadership skills by putting forward various opportunities of participation in sporting activities.

Ensuring PR Longevity

The success of the campaign followed by more applications for scholarships in AMBA association will ensure the longevity of PR.


Kaplan, A., 2014. European management and European business schools: Insights from the history of business schools. European Management Journal, 32(4), pp.529-534.

Liu, J., Mooney, H., Hull, V., Davis, S.J., Gaskell, J., Hertel, T., Lubchenco, J., Seto, K.C., Gleick, P., Kremen, C. and Li, S., 2015. Systems integration for global sustainability. Science, 347(6225), p.1258832.

Wilkins, S. and Huisman, J., 2012. UK business school rankings over the last 30 years (1980–2010): Trends and explanations. Higher Education, 63(3), pp.367-382.

Williamson, P.J., Ramamurti, R., Fleury, A. and Fleury, M.T.L. eds., 2013. The competitive advantage of emerging market multinationals. Cambridge University Press.

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Unique Document

Under Evaluation

Get Money
into Your Wallet

Total 0 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help (2022) Public Relations [Online]. Available from:
[Accessed 06 October 2022].

My Assignment Help. 'Public Relations' (My Assignment Help, 2022) <> accessed 06 October 2022.

My Assignment Help. Public Relations [Internet]. My Assignment Help. 2022 [cited 06 October 2022]. Available from:

Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!


Other Samples

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on then please raise the content removal request.


5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

callback request mobile
Have any Query?