In this assignment, the topic is chosen as “successful implementation of 5G technology” for using system thinking. System thinking approach is used in this part as to determine the problem and analyze the system. System thinking is identified as approach of viewing entire system to realize the system realities with maintaining its existence with mutual interaction (Nguyen & Bosch, 2013). System thinking incorporates analysis and synthesis for viewing implications of the system.
In this assignment, system is considered as 5G technology launch with set of coherent and organized pattern that produces set of behaviors. The behaviors are classified as function and purpose of the system.
Next-generation mobile network 5G; to successfully launch the mobile network, clearly it has several activities to be handled. Launching mobile technology requires addressing several activities such as distributing leaflets, gathering audience responses and promotional events, advertising setup, and publishing web contents (Kerzner, 2013). All these activities are meant to be well-organized and should be properly scheduled in order to achieve success in the event. Now, often launch programs fail due to lack of audiences, lack of advertising responses, and lack of prior popularities. If one particular launching event is conducted; certain audience did not turn up, then the product could not be attractive to the users and the product should fail to gain mass responses (Jackson, 2015; Highsmith, 2013). For instance, if launch program of 5G technology fails to gain mass audiences, then the launch program would fail its purpose. Generic purpose for any launch program often implies people responses, feedbacks, and social media discussions; so that before actually trying the product, audiences should be eager to use it.
Therefore, in this assignment, the problem statement is “to launch 5G technology in such a manner so that it can gain maximum audience response, gain maximum users attracted, and make users eager to try it out.”
In system thinking approach, the major consideration is proposed for considering two mutually interactive entities as ‘A’ and ‘B’. In this system, ‘A’ influences ‘B’ and ‘B’ influence ‘A’; these two entities have mutual interaction (Berkes & Ross, 2013). Now, in order to provide suitable implications of the system, necessary activities to launch 5G technology should be considered. An overall chart of activities is included in this section so that system thinking approach can be easily described (Morecroft, 2015; Cote & Nightingale, 2012). This particular chart of activities is prepared to show how the launch program should be conducted.
In the above figure, system thinking approach is designed with identifying relevant activities for launch program (Swanson et al., 2012). The activities are identified as following:
Figure 3: System Thinking Model
(Source: Created by author)
In the above figure, system thinking model is designed considering all activities so that launch program can be conducted. First two stocks represent online and offline media for flows of advertising. From advertising feedback flow is considered into analysis of audience responses (Marmarelis, 2012). In further activities, online and offline web content should be published. Web content flow is considered into analyzing audience responses. Finally, from responses, the program setup stock is considered with date and venue flow is accounted (Baer, 2014). As per the flow, the planning and launch setup event is designed as stock.
Conclusion and recommendations
This assignment entirely concentrates over designing the system thinking model for successfully launch 5G technology. System thinking methodology is utilized as a part of this part as to decide the issue and break down of the activity. Activity decomposition is distinguished as approach of surveying whole launching program to understand the system substances with keeping up its reality with shared cooperation. System thinking requires examination and investigation for review analysis of the program. Presently, launch programs fails because of absence of groups of audiences, absence of publicizing reactions, and absence of earlier popularities. For example, if launch program of 5G technology neglects to increase mass groups of audiences, then the launch program would come up limiting its motivation. In system thinking approach, the significant thought is proposed for considering two commonly intelligent elements. In this framework, substances impacts to each; these two elements have common association.
The recommendations in the system are mentioned as following:
- The concerned authority should make the product or service available to the audiences and experts. The experts should provide review and rating to the system so that common people can be easily attracted towards the program.
- During the program preparation, the industry analysis is required to identify how the launch program can affect the audiences. Feedback analysis should identify the audience attention for the program.
- If possible, the leaking of important information over social media works; for instance, people look for leaks related to upcoming product features. Leaking product information before launching would be easier for people to know more.
- Concerned authority should keep the releases rolling as including web content releases; online advertise releases, and media releases. Online and offline media partners should be involved to increase chance of promotion during launch program.
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