Context of Management:
The context of management for the given case study refers to the situation in which Readers’ Digest Association (RDA) felt the need for change in the organization. The followings are the context of management:
- Human resource management
- Global expansion
- Structural change
- Organizational culture
- Revenue growth
- Plan and implementation of big data
- Leadership
- Brand endorsement
However, for implementing the change in the organization the recommended models are:
- Lewin’s Change Management Model
- Contingency theory
- McKinsey’s 7-S Model
- Kotter’s Change Management Theory
- Nudge Theory
Controlling:
The controlling is one of the major perspectives of the practice of management. In the management of RDA the controlling is based on various aspects. The control, on the other hand is indicated to the control of the overall activities of the company. The aspects are:
- People
- Revenue and debt
- Employee turnover
- Private equity
- Performance
- Consumers
- Organizational structural change (functional)
- Organizational cultural change (Adhocracy Culture)
Decision Making:
Decision making is the vital process within the perspectives of management. In order to make decision for the change in the organizational structure and the culture, the management department must consider some factors that are important for decision making. The factors are:
- Revenue selling opportunities
- Situational analysis of market
- Impact on Organizational structure
- Impact of organizational culture
- Consumers analysis
- Impact on key stakeholders
Human Resource Management:
The human resource management of the company is another crucial aspect that is influential on the business activities of the company. At the same time, the proper management of the human resource is determined by different factors. The factors are:
- Employee turnover and retention
- Achievement of business goals
- Production
- Organizational culture
- Leadership
- Payment structure
Leading and Motivating:
The leadership is important in the management in terms of motivating the employees of the organization. RDA needs effective and proper leadership for managing the change in the organization. The theories applicable to the management practice of RDA are:
- Transactional leadership theory
- Transformational leadership theory
- Behavioral theory
The factors determining the leadership approach are:
- Employees
- Organizational structure
- Consumers impact of the organization
- Severity of the business and organizational issues
Organizing:
The process of organizing the business denotes the ability of the organization in managing the business activities of the company. The factors that are responsible for organizing the management process properly. These factors are:
- Importance of business activities
- Span of business
- Severity of the issues
- Change management strategies
- Organizational management strategies
- Performance of the employees
- Performance of the firm in the market
Planning:
Planning is the most important as well as initial process of the management. For the change management practice in RDA the process of planning must get the highest priority as without proper planning, the effective management is not possible. The considerable factors of planning are:
- Existing position in the market
- Expected future outcomes
- Organizational structure
- Overall business performance
- Resource and capabilities
- Situational analysis of the market
