The qwerkywriter is an addition onto the already progressing technology where the keyboards serve to maintain the comfort of the users. Technology has advanced where gadgets get smaller and most computers shift to the ‘touch’ dynamic. The qwerkywriter industry has a vision of dominating the keyboard market for all computer gadgets. It is on a mission to provide convenience and multipurpose applicability through its use of Bluetooth connectivity for use across different electronic gadgets.
The essay discusses the position and place of the qwerkywriter in the market of today. It looks into their strategic management, rivalry and competitiveness, the external environment of the qwerkywriter industry among other factors. There is the use of the I/O Model for the analysis of the market and competitiveness of the qwerkywriter keyboard where the focus in on the external environment and the pressures related to it, the strategy of the innovation within its industry, and the demand for resources that comes with perfection (Cloninger, 2016).
Looking into the strategic management and competitiveness of the product, the qwerkywriter keyboard is above average in its competitive advantage over mini laptops, tablets, and regular desktop computers. Its outward feel brings the typewriter effect to the user which is an advantage (Cooper, 2015). It is most likely to take over the desktop keyboard market for authors and other interested parties.
Although attractive in appearance, it is considerably heavy weighing 2.8 pounds. But with its Bluetooth connectivity property, it is likely to gain the favour of many nevertheless. Although not conveniently portable for use in numerous circumstances, its compatibility with various devices gives it an advantage over other detachable keyboards because it can be used with various gadgets such as phones, iPads, and other computers (Cloninger, 2016).
Taking their value into consideration, the strategic leaders must work towards the development of efficient marketing and production methods to ensure that the customers are convinced of the value of their money upon the purchase of the keyboards. The shift in the bulky nature of the qwerkywriter is a recommended move towards the elimination of the limitations of the innovation.
The external environment analysis covers the purpose of the keyboard where the qwerkywriter comes in to make the use of tablets comfortable for all by providing a semi-portable keyboard to go with the tablet. The external environment is competitive with the consideration of efficiency paramount in all innovations. That brings up the need to do something about the lack of portability considering the qwerkywriter is used with highly portable devices such as tablets and phones (Scalzi, 2016).
It might be tempting to provide lower quality qwekywriters and sell them at lower prices while convincing the public that they are the same quality as the previous ones. However, that goes against prediction and sale ethical standards which require the full disclosure of the quality and nature of products prior to selling them. The competitors are most likely to prey on such limitations to discredit the innovation. There are various reasons people use tablets such as the need for portable computers and efficiency in their work. Tablets, however, only work for people that do not need to type too much work in their course of work and travel because of factors such as the limited screen space.
The components of the external environmental analysis consist of: scanning to identify the early trends within the environment; monitoring to keep up with ongoing events and the changes in the trends; forecasting to project the anticipated outcomes; and assessment for the determination of the importance of the environmental changes that are experienced. There are various competitive forces that include prices, functionality, efficiency, and appearance.
The qwerkywriter goes for $400 or thereabout depending on the outlet (Doctorow, 2015). If getting a keyboard for home use, it may seem indulgent. The external environment brings out the opportunities and threats that face the organization whereas the internal environment determines its strengths and weaknesses. It is for the identification of the strengths and weakness that an industry must consider understanding its internal organization to determine its strategic actions for itself and against its competitors.
That, therefore, trickles down to cover the competitive forces in the computer industry that consist of efficiency, cost effectiveness, portability, and size considerationsThe whole concept of the introduction of tablets is to make it easier to travel with one’s computer. The lack of a keyboard is the one imitation of the tablet.
The mini laptops come in to provide the user with the complete package of a computer with all its essentials and the portability required. MacBook Air laptops have done a good job in offering portability and convenience in a computer through the incorporation of various features into the laptop such as a relatively small but comfortable size and weight and great memory and functionality to go with it (Nguyen, 2013). The advancement into the providence of laptops with touch screens for improved user interface makes it all better and in a better position to win over the market as compared to the qwerkywriter (Nguyen, 2013).
The internal organization brings to light the intangible resources such as the innovation and efficient usage of the qwerkywriter that comes with the innovation. It also consists of the consistent motivations that come for the improvement of the innovation. The tangible innovations are the actual inventions that are incorporated onto the innovation which the users can touch and feel.
It is important to avoid the core rigidities to ensure efficiency in the launch and continual development of an innovation without unnecessary obstacles.
Leaders play an important role when it comes to handling products substitutes (Nguyen, 2013). Business level strategy consists of the set of commitments and other actions applied by firms to achieve competitive advantage through the exploitation of their core competencies. That redefines the position of the firm in relation to its competitors. For instance, qwerkywriter must choose between uniqueness, cost, and efficiency or decide on how to reasonably integrate them, taking their competition and the needs of the user into consideration (White, 2013).
Cost leadership (CL), differentiation, integrated CL and differentiation, can be maximized to bring above average returns through the use of flexible manufacturing strategies, smooth information networks, total quality management systems, and reasonable costs of the end products. There are risks that come with the use of the various business strategies such as the compromise of quality when it comes to cost considerations, the production of output with errors and the lack of popularity in the market as projected when it comes to differentiation (White, 2013).
Competitor behaviour is driven by awareness and the motivation to win over other competitors. Competitors are those companies within the same industry and capable of producing similar products of altered products to serve the same purpose as those produced by your company. Competitive rivalry comes when the competitors openly engage in a competition to outdo each other. That is common in the computer and IT systems where companies strive to produce an innovation that beats the known products in the market (Nguyen, 2013).
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