1. Define strategic competitiveness, strategy, competitive advantage, above-average returns, and the strategic management process.
2. Explain the strategic management process.
3. Describe the competitive landscape and explain how globalisation and technological changes shape it.
4. Use the industrial organisation (I/O) model to explain how firms can earn above-average returns.
5. Use the resource-based model to explain how firms can earn above-average returns.
6. Describe vision and mission and discuss their value.
7. Define stakeholders and describe their ability to influence organisations.
8. Describe the work of strategic leaders.