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COMP6201 E Business Strategy

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Question:

Essay 1: Application of Value Curve Tool
Using PowerPoint or Excel graphic tools, develop a value curve (see Exhibit 7.1.jpg attached) for an industry context where there are both bricks and mortar and e-commerce players competing against each other. Specify the "dimensions of benefit" in the graph. Once you have developed your graphic model, briefly support why you placed data points of performance in each of the dimensions of benefit. In other words, what is the basis for the structure of your value curve in terms of each of the dimensions of benefit? Thus this assignment will contain two elements: (1) your value curve and, (2) a 750 word essay supporting your decisions in constructing the value curve.
Essay 2: Value Innovation Brainstorm
Using a company of your choice, provide a set of recommendations to the CEO of this company to help it compete against existing competitors. Focus your recommendations on the six starting points for value creation as found in Exhibit 7.2 (see Exhibit 7.2.jpg attached). Be creative in this exercise and try to provide specific examples where additional value innovations could be generated using each of the six starting points shown in the framework.
For example, if you were using online education as your context, you might think about ways in which an academic institution might partner with corporation training units. This would promote creative thinking from "looking across substitute industries", i.e corporate training is a product substitute for university-based training. You might also apply the "looking across the chain of buyers" and decide that an innovative value creating initiative might involve developing a voluntary relationship with the student's employer and asking them what services might be applied to help this employee's career progress and perhaps ask the employer to financially support such services. Try to use all six of the value creating starting points. Again, this is an exercise where there are not necessarily "right answers", but rather, the activity emphasizes your own creative thinking so crucial to the value creation process. 
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