Select two different research methods of which 1 must be qualitative and 1 mist be quantitative and compare and contrast them. In addition, provide an example of how they may be applied within the aviation sector.
This study reflects the case on the aviation industry on the basis of quantitative as well as qualitative methods which can give a detailed investigation regarding the quality as well as skills of the researcher which is essential during the research process.
Research Methods: Compare and Contrast
The two research methods that are Qualitative Research and Quantitative Research are used by the researchers for presenting their research work in better way. The main goal of Qualitative Research is to deliver detailed and complete description of the relevant research topics. Moreover, it is considered as exploratory in nature. It is used in describing the topics in broader sense so that aim of the research work can be fulfilled. The researcher of any kind focuses on studying the views of the respondents or participants that are involved in the research survey. Furthermore, the qualitative research is text based and requires more in-depth information for analyzing the research work in feasible manner. The qualitative research highly depends on the rigor and skill of the researcher which can be reliable and valid for the research work. According to (Carey, 2012), under qualitative research methods, the information are collected from the small amount of individuals. It helps the researcher in making analysis of the acquired information in much easy way. The researcher is involved in presenting and explaining information in the form of image or text. As a result, the reader easily understands the purpose of the research work. On the other hand, the biased and subjective approach is undertaken in qualitative research for the purpose of evaluating or reporting research.
The subjective approach in qualitative method helps the researcher in understanding the behavior of the human and also assists in studying the reasons behind such behavior. Apart from that, the graphs are highly considered important in qualitative research as it largely helps in the presentation of research work to the audiences. It is stated by (Green, 2012) that the problem of research is described from the viewpoint of the researcher in more subjective manner. It provides valuable support in designing the structure of the survey and collecting the required information. Further, in order to use qualitative method, the inductive process is used by the researcher for formulating any hypothesis or theory. Therefore, in-depth interviews, focus groups, document reviews, etc are considered for the qualitative research.
On the contrary, it is also mentioned by (Industry News, 2012) that no statistical tests are performed in this research method and take in account semi-structured or unstructured response options. Moreover, text-based technique is used to explain the response of the respondent. Due to that, sometimes it leads to ambiguity to the readers. In addition (Jharkharia, 2012) pointed that the researcher deduce the research work as per their own biased view leads to the twist the information gathered. On the other hand, it is also stated that it is highly time consuming and could last for months for collecting the required and relevant information.
Apart from that, the other research method that is Quantitative research method. Its major goal is to classify and count features. It is also involved in establishing statistical models for the purpose of explaining that has been observed. Therefore, it is considered as conclusive research type and falls under narrow aspects. On the other hand, (KELLY, 2012) explained that quantitative research delivers a clear picture to the researcher of what to expect in comparison to qualitative research in the particular research. The research is conducted in objective and unbiased manner which helps in presenting true essence of the project to the readers or audiences. Moreover, a deductive process is used in the quantitative research for testing the pre-specified concepts and constructing hypothesis. Furthermore, (McCusker and Gunaydin, 2014) explained that the research problem and need for research direction is justified by undertaking quantitative research method. Therefore, more specific analysis is done for achieving the goal and fulfilling the research objectives. On the other hand, the information is collected from the large amount of individuals which is further analyzed in the form statistical aspect. Further, the data is interpreted by the researcher by making comparison of results with the past research and prior predictions. Apart from that, (Morgan, 1998) pointed that quantitative research use standard fixed structure for accumulating the statistical data and evaluating the result. Therefore, in order to conduct the quantitative research, online surveys or questionnaires are prepared by the researcher to collect the required information.
On the contrary, it is argued by (Tucker, 2012) that quantitative method does not explain the research topic in much depth manner rather it focuses on breadth of the data. Furthermore, in order to gain better advantage from the quantitative research the large sample has to be undertaken otherwise the researcher would not gain more accurate statistical results. However, it would help the researcher in analyzing and measuring the data in better way.
The main objective of this paper is to analyze the qualitative as well as the quantitative methods which the organization needs to make a research related to the aviation industry. The case is taken with a point of view to look after the safety as well as the performance which can be seen in human and the various qualities need to be maintained for the purification of the research methodology.
Quantitative research methods can be seen in the aviation industry which should have a logical issue with the choice of industry. The aviation environment can be seen as a complex which will include in the cultural as well as the technical grounds with a view to remove the flaws in a way to attempt in the research process (Uziel, 2012).
There are various factors which are responsible in case of improving in the safety purpose, one being the metrics which are said to be regulated as well as prudentiated in numerical terms. The second factor is the accurate results which need to be exaggerated by way of complete subjectivity (Velcon Filters expands in aviation with Warner Lewis acquisition, 2012). Positivism is a vital reason for the success of many researches in the wide range of fields which will help in the collection of data to build the relationship stronger in order to achieve the target base.
Epistemology is the concept which actually means that a medium to gather the knowledge which is a branch of philosophy which is needed for the purpose of validation. Positivism can be referred in a way to be effective to completely remove with the prospective of human element in a successful manner (Yadav and Nikraz, 2012). It is difficult to evaluate in subjective terms as because human imposes various emotions and feelings that cannot be judged in terms of monetary which will give rise to societal as well as the personal experience in the entire work sector.
It is a concept which are used in the research methods as because it provides a stable and well as a reality to the objective terms which helps in the interference of human and will lead to enhancing of the human perception as far as aviation industry is concerned(Yeo et al., 2012). It can be noticed that the phenomenon can be observed by means that can be viewed directly or indirectly. Subjective matter cannot be interpreted which can give rise in getting the results in due course of time.
This theory actually means that the information regarding the overall experience can be gathered by the human beings personally and there is no word like truth regarding the objectivism related to the conduction of the research process (Aviation Human Factors Related Industry News 1Parts of this section are compiled from Aviation Human Factors Industry News and reproduced with permission of Roger Hughes., 2012). Aviation industry has limited access as far as subjectivism is concerned, rather it focus on the attributes to solve the problem related to the biasness which can be seen in way of personal relationship as well as the relation that can be noticed between a teacher and a student.
This concept lies between the positivism as well as the subjectivism which actually helps in the organization as well as the performance of the human beings in case of the research process. It will help in getting the value of quality design as well as to recognize the methodology for the same. A holistic research has to be recognized in a way that it can have a meaning to the data collection as well as emphasis has to be done on the measurement as well as the explanation procedure. Both formal as well as informal methods are used in order to maintain the first person accounts which will help in the behavioral approach to the data which actually takes place within various alternatives. A well known understanding is required to narrate the descriptive issue in the most effective manner.
This study actually focuses mainly on the aviation sector and the research has been done on the safety measures on both the qualitative as well as quantitative methods. To achieve the research in the most effective manner, it is important to implement the various attributes like positivism as well as subjectivism which help in the measurement of the various strategies which are required in the aviation sector.
Aviation Human Factors Related Industry News 1Parts of this section are compiled from Aviation Human Factors Industry News and reproduced with permission of Roger Hughes. (2012). Aviation Psychology and Applied Human Factors, 2(1), pp.42-47.
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Velcon Filters expands in aviation with Warner Lewis acquisition. (2012). Filtration Industry Analyst, 2012(5), pp.3-4.
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