country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Competitive Racial Diversity And Firm Performance

tag 0 Download4 Pages 843 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the Competitive Racial Diversity and Firm Performance.
 
 

Answer:

Introduction:

The cost leadership helps in making profit as well as gaining competitive advantages (D. Banker, Mashruwala & Tripathy, 2014). The company is a global leader in services, software and solutions therefore it uses cost leadership strategies beside their competitor Apple.Inc. the company has been able to offer 5 divisions business through personal software, business software and entertainment to its customers through Xbox games.

The CEO Nadella has outlined the company’s shift from services and devices to platform and productivity. The company’s productivity begins with its Office Apps like Word, PowerPoint, Excel OneNote and Lync, which goes beyond including Bing, Outlook, Skype, OneDrive and Office Mobile. It targets the dual users whose home and work are intertwined. Chief Operating Officer Kevin Turner has forecasted that the company’s ‘zero dollar’ pricing for Window’s devices, will be resulting something new. The company mixes both the strategies therefore able to make more profit and more market penetration (Hill, Jones & Schilling, 2014).

Microsoft company uses the merger and acquisitions strategy to gain more competitive advantages. In this strategy, the company is combining with another corporations and become one business entity. This helps Microsoft to achieve more efficiencies and productivity. Acquisition helps Microsoft to purchase another company along with its assets and shares. The company encourages more technology merging and acquisitions to strengthen the corporation. Since 1994 the company has applied acquisition strategy each year. It purchases small companies to gain massive growth as well as market share. Microsoft has purchased 18 small firms in 2006 that includes Onfolio, ProClarity,  Lionhead Studios, Colloquis, Massive Incorporated and   Winternals Software. Microsoft has purchased nine companies worth over one billion dollars that are  Visio Corporation (2000), Navision (2002),   aQuantive (2007), Skype (2011), Fast Search & Transfer (2008), Nokia (2013), Yammer (2012),  Mojang (2014) and in 2016 LinkedIn. For improving the capacity utilization, and better usage of sales force, Microsoft has decided to continue with this strategy.

Microsoft is a global company that competes in international level. It operates in more than six hundred countries of the world and has foreign direct investment in some of these countries. As a global company Microsoft uses centralized approach that is the major decisions are taken in the headquarters of Microsoft. To maintain the product quality all over the world, the company offers same software program only adjusting the programs matching local dialects (Chen & Miller, 2015).

 

Corporate diversified strategy:

Microsoft follows diversified strategies. Basically it is a service, solutions and software provider. Microsoft’s corporate level activities include broad based marketing and sales, product support, legal, information technology, finance, human resource, corporate development, research development and legal settlement and contingencies (Andrevski et al., 2014). The Windows division and Microsoft business divisions are the most profitable sections for the company where as the entertainment devices and products such as OneDrive are under the company’s sub-segment diversification strategy. The server tools division and online service divisions have lower market share as well as lower growth. The company’s idea is to provide collaboration in diversification. Therefore, all of its software are designed to work collaboratively.

Microsoft’s maintains evolving responsibility strategy that ensures the company’s corresponding programs to satisfy its stakeholders. Microsoft emphasizes on human rights, business transparency and environmental sustainability (Saeidi et al., 2015). As a player of international market the company enhances brand as well as corporate image by improving social responsibility strategies continuously and dedicates itself in prioritizing accessibility in product development to empower everyone. Supplier Code of Conduct of the company has prescribed human rights, health, labour, safety, environmental and ethics practices holding its suppliers accountable for these. The corporate citizenship programs are arranged based on global guidelines and standards.

Being a diversified corporation Microsoft offers various products and services therefore it faces tough competition in the technology sector. The major competitors of Microsoft include Apple, Google, IBM and Oracle. Macintosh OS of Apple is superior than Windows but is limited to Macintosh computers just as IBM’s OS/2. Microsoft’s operating system can be handled easily and provide better accessibility.

 

References:

Andrevski, G., Richard, O. C., Shaw, J. D., & Ferrier, W. J. (2014). Racial diversity and firm performance: The mediating role of competitive intensity. Journal of Management, 40(3), 820-844.

Chen, M. J., & Miller, D. (2015). Reconceptualizing competitive dynamics: A multidimensional framework. Strategic Management Journal, 36(5), 758-775.

Banker, R., Mashruwala, R., & Tripathy, A. (2014). Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?. Management Decision, 52(5), 872-896.

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.

Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., & Saaeidi, S. A. (2015). How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of Business Research, 68(2),341-350.

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Competitive Racial Diversity And Firm Performance. Retrieved from https://myassignmenthelp.com/free-samples/competitive-racial-diversity-and-firm-performance.

"Competitive Racial Diversity And Firm Performance." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/competitive-racial-diversity-and-firm-performance.

My Assignment Help (2018) Competitive Racial Diversity And Firm Performance [Online]. Available from: https://myassignmenthelp.com/free-samples/competitive-racial-diversity-and-firm-performance
[Accessed 19 January 2020].

My Assignment Help. 'Competitive Racial Diversity And Firm Performance' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/competitive-racial-diversity-and-firm-performance> accessed 19 January 2020.

My Assignment Help. Competitive Racial Diversity And Firm Performance [Internet]. My Assignment Help. 2018 [cited 19 January 2020]. Available from: https://myassignmenthelp.com/free-samples/competitive-racial-diversity-and-firm-performance.


At MyAssignmenthelp.com, we understand that when students get stuck with tough assignments, they look for affordable services. To assist students with complex assignments, we have built a team of skilled cheap essay writers. MyAssignmenthelp.com has become one stop solution for all students who often look for answers related to their search similar to do my essay at the cheap rate or who can write my essay at affordable prices. Students prefer hiring us as we have the best provisions to render services related to do my essay online at a reasonable rate.

Latest Management Samples

UNCC300-Inequity In The Distribution Of Educational Resources

Download : 0 | Pages : 4

Answer: Introduction There are several challenges with realizing aspirations of the common good in professional community whether locally or globally. In this opinion editorial, it is going to focus on inequity in the distribution of resources as a challenge in realizing aspiration for the common good in a professional community. Inequity in the distribution of educational resources In a professional society, knowledge and skills is a key f...

Read More arrow

MBA402 Governance, Ethics, And Sustainability Report

Download : 0 | Pages : 11

Question: Introduction: Organisation sustainability is one of the major development aspects of the productive nature of the organisation in case of employees’ engagement and productivity. There are some situations where business dealings are not justified their places and that create a problem for the company as well as for employees. Some rules are needed to be revised as the report detailing form the commission are not highlighted at ...

Read More arrow

BSBCUS501-Customer Service Plan Of Innovative Widgets

Download : 0 | Pages : 6
  • Course Code: BSBCUS501
  • University: Victoria University
  • Country: Australia

Answer: Vision and Mission Vision The vision of Innovative Widgets is to render the best quality and reliable widgets for different machines at reasonable prices to its customers and also to meet customer servicing needs in an effective fashion. Mission The mission of Innovative Widgets is to render innovative product solutions to the customers and also to provide the right quality of customer services both for its internal and external cu...

Read More arrow

MGT726 Managerial Project Resolution Of Scaffolding

Download : 0 | Pages : 14

Answer: Introduction The purpose of this project report is to give an overview regarding the progress to date of the management problem regarding the complaints received by Caledonia scaffolding from residents of the locality and regarding utilisation of resources due to construction of scaffolding (Kumar et al. 2013). This project will address the progress done so far about analysing the various research objectives and research problem relat...

Read More arrow

ONPS1050 Guidelines For Postgraduate Report

Download : 0 | Pages : 12

Answer: Introduction Immunotherapy is used for the purpose of treating the disease by two different ways, suppressing or activating the immune system. Immunotherapies are designed to trigger or exhibit an immune response are called activation immunotherapies. On the other hand, the therapies that suppress or reduce the immune response are known as suppression immunotherapies (Gorelik et al., 2015). Immune therapies can be used to treat the in...

Read More arrow
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,180,645

Orders

4.9/5

Overall Rating

5,056

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

248 Order Completed

100% Response Time

Lloyd Bernabe

MSc in Accounting

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

755 Order Completed

95% Response Time

Douglas Cowley

Masters in Finance with Specialization in Audit

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2109 Order Completed

99% Response Time

Emma Zhong

Ph.D in Project Management with Specialization in Project Communications Management

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1692 Order Completed

98% Response Time

Alfred Dodd

PhD in Computer and Information Science with specialization in Database

Wellington, New Zealand

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Fantastic writing! My professor said that it was one of the nest written papers for this week. Thank you very much for your awesome writing efforts.

flag

User Id: 362905 - 19 Jan 2020

Australia

student rating student rating student rating student rating student rating

Excellent quality assignment and ahead of dateline. Responses effectively when amendment requested. Thank you for the work, freeing me from the emotional journey.

flag

User Id: 318404 - 19 Jan 2020

Australia

student rating student rating student rating student rating student rating

Thank you very much for your wonderful help. I received an excellent mark for my assignment.

flag

User Id: 324773 - 19 Jan 2020

Australia

student rating student rating student rating student rating student rating

This solution was really good and on time delivery thanks for the good work, thanka

flag

User Id: 210398 - 19 Jan 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?