The report is based on the learning activities about Competitive Strategy and its application on an organization. For a business to sustain in the market in the long run, it has to gain a competitive advantage over others. A perfect marketing strategy helps in surviving the competition, provided it has to be unique. The report consists of definition of Strategy, how companies formulate strategy to gain a competitive advantage, a Company that adopted a unique marketing strategy and gained a competitive advantage. Suggestions to one such company that needs a good marketing strategy. Business Model Innovation, why companies need to be innovative and how it helps in gaining competitive advantage.
There is not much difference between the pizzas served by dominos and pizza hut but dominos is gaining competitive advantage in many countries over pizza hut due to its marketing strategies. What Pizza hut needs to do to gain competitive advantage is firstly it needs to improve its customer service that is not as good as Dominos, including more choices to their menu. Thirdly the most important one is Pizza hut needs to promote its brand more aggressively in order to gain a competitive advantage over dominos, by advertisements and unique offers it can get back its position in the market.
Key Ideas of Business Model Business model Innovation
Android phone companies like Samsung and Apple iPhones can be taken, Apple iPhones are definitely better than Samsung because of its unique features and the innovative ideas were put for designing it. Better hardware and software integration, live photo features and many more. For Samsung to gain competitive advantage, it needs to work on its features like battery backup features, it can modify the app stores modify its software and hardware( Deyslas and Sako 2013) Business Innovation means creative imitation, this is what Samsung can do to beat the harsh competition.
Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan.
Desyllas, P. and Sako, M., 2013. Profiting from business model innovation: Evidence from Pay-As-You-Drive auto insurance. Research Policy, 42(1), pp.101-116.
Madsen, T.L. and Walker, G., 2015. Modern competitive strategy. McGraw Hill.
Maglio, P.P. and Spohrer, J., 2013. A service science perspective on business model innovation. Industrial Marketing Management, 42(5), pp.665-670.
Markides, C.C., 2013. Business model innovation: what can the ambidexterity literature teach us?. The Academy of Management Perspectives, 27(4), pp.313-323.
Richter, M., 2013. Business model innovation for sustainable energy: German utilities and renewable energy. Energy Policy, 62, pp.1226-1237.
Spieth, P., Schneckenberg, D. and Ricart, J.E., 2014. Business model innovation–state of the art and future challenges for the field. R&D Management, 44(3), pp.237-247.
Tucci, C. and Massa, L., 2013. Business model innovation (No. EPFL-CHAPTER-187818). Oxford University Press.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2018). Competitive Strategy: Marketing Strategy And Management. Retrieved from https://myassignmenthelp.com/free-samples/competitive-strategy-marketing-strategy-and-management.
"Competitive Strategy: Marketing Strategy And Management." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/competitive-strategy-marketing-strategy-and-management.
My Assignment Help (2018) Competitive Strategy: Marketing Strategy And Management [Online]. Available from: https://myassignmenthelp.com/free-samples/competitive-strategy-marketing-strategy-and-management
[Accessed 07 April 2020].
My Assignment Help. 'Competitive Strategy: Marketing Strategy And Management' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/competitive-strategy-marketing-strategy-and-management> accessed 07 April 2020.
My Assignment Help. Competitive Strategy: Marketing Strategy And Management [Internet]. My Assignment Help. 2018 [cited 07 April 2020]. Available from: https://myassignmenthelp.com/free-samples/competitive-strategy-marketing-strategy-and-management.
MyAssignmenthelp.com is the perfect solution to render quality solution for all sort of academic issues. We have hired professionals from different fields of study to provide assistance with different subjects. We successfully have provided different types of assignment solutions on 100+ subjects. We have hired industry experts to deliver nursing assignment, hr assignment and finance assignment help. To offer quality content with IT assignments, we have hired IT professionals to render programming language assignment help and IT assignment help for other types of IT assignments as well.
Answer: Introduction Early management theory composed of several efforts to know ways which can be employed in order to achieve profits for new business people in the industry. This was between the 19th and 20th century. There are two theories that are discussed in this review and they include the traditional or the conventional management theory and behavioural theory. The first management theory, that is the conventional ma...Read More
Answer: Introduction Aiming to generate a fair and comprehensive view about the intrinsic theme of place and belonging, this essay strives to delve into a closer analysis of literary texts that appease the temperament of children all over the world. This essay endeavors to provide an in-depth analysis of the three texts, namely, Tan’s Joy Luck Club, Dickens’ Great Expectations and Winch’s Swallow the Air. The following parag...Read More
Answer: Introduction The aim of the report is to understand the concept of the budgeted income statement of the selected ASX listed company which include the National Australia Bank. An income statement for the business reports about its earning and expenditures for the set period of time that can be naturally by the month, quarter or for a year. An accounted income announcement is basically a prediction related to the income statement ...Read More
Answer: Recruitment refers to the process in which a company or an organization searches and hires the best and highly qualified applicant for a job advertisement according to Born, Hiemstra & Oostrom, (2018). However, the recruitment process goes through a certain circle which comprises of attracting and generating interest, maintaining applicant interest and lastly post offer closure. Consequently, Dipboye, (2017) says that, technolog...Read More
Voice over: I would like to thank the respectable panel member for the excellent opportunity that had been provided to me and would like to inform you of how ecstatic I am for this opportunity. First and foremost I would like to inform the panel members of my professional qualifications and skills. I have been working as a registered nurse for 11 years and a clinical nurse for 5 years. I am a very pro-active, honest, punctual and vigilant nurs...Read More
Just share your requirements and get customized solutions on time.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
Great job , quick response. Will call back again , highly recommend ...............
Great help. This website saved my life because I was behind in submitting and I have a jobwhich prevented me from completing the assignment. Thank you My Assignment
I passed this particular course with very good. I hope to pass the other ones too. I am very happy
The assigment u have sent me I think it’s fine but instead of I believe or I u can write student believe or like this it’s should not be I