Competition is inevitable for businesses. These are due to the availability of many entrepreneurs transacting same goods and services since they view the business as attractive and with huge profits. Therefore, a firm must be competitive to attract more customers who will, in turn, increase their profit margin (Wagner III, and Hollenbeck, 2014). There is a guarantee of the perpetual existence of the business in the market. Stakeholders and managers must ensure that the firms meet the needs of the customer adequately to secure market of its goods and service. Customers are the critical people for enterprises and managers must strive always to make their needs satisfied. Happy customers will return for more goods and services from the firm and also help its marketing. Business must have a competitive edge in the market to be successful. Companies always use the ‘Blue Ocean' strategy as a competitive strategy to avoid competition (Kim, and Mauborgne, 2014). It aims at firms identifying ‘blue oceans' which are areas without competitors and then starting their businesses in those areas. These make the firms have no competitors thus increasing the market of its sales. These reports will focus on Coca-Cola Company which is in the food and beverage industry and look for the ways the management makes it have a competitive advantage in the market.
Coca-Cola Company is located in Atlanta in America and the largest firm in the beverage sector but with Pepsi as the major competitor. The company management is qualified to ensure the decisions made make it successful. The high group sales are as a result of many reasons such as foreign direct investment. These means the ability of a firm to invest in the international market with the aim of making more sales. Coca-Cola has branches many countries, and this makes the business has attracted a large market base. The firm has quality products that meet the customers' needs. These have been achieved by employment of qualified employees as it has a global pool to source them. It has also invested in research making it adapt to the changing business environment.
The company has invested heavily in its business and brands in the market. Marketing of the Company is superb. The company products are known by all potential customers globally due to the vigorous advertisement. The brands are customized to meet the customers' needs fully thus a great source of attraction of the firm's products and services. Over the years the company has put more emphasizes on its core business and this makes the firm not divulge from its goals thus assurance to the customer of better quality products. Employees are the persons involved in the execution of the company's business, and Coca-Cola Company offers continuous training to ensure they are updates of new business changes (Rothaermel,, 2016, pp. 233-256).
Finally, business requires joint efforts of all the persons to succeed, i.e., stakeholders and the employees. Decision-making must be properly researched and the merits greater than the demerits for them to be adopted. Competition has been a reason for many business failures, and managers must be creative and innovative to find ways of ensuring the firm is competitive in the market. However, the ways must be legally accepted in the business sector (Madsen, and Walker, 2015).
Kim, W.C. and Mauborgne, R.A., 2014. Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard business review Press.
Madsen, T.L. and Walker, G., 2015. Modern competitive strategy. McGraw Hill.
Rothaermel, F.T., 2016. Competitive Advantage in Technology Intensive Industries. In Technological Innovation: Generating Economic Results (pp. 233-256). Emerald Group Publishing Limited.
Wagner III, J.A. and Hollenbeck, J.R., 2014. Organizational behavior: Securing competitive advantage. Routledge.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2019). Competitive Strategy Of Coca Cola Company. Retrieved from https://myassignmenthelp.com/free-samples/competitive-strategy-of-coca-cola-company.
"Competitive Strategy Of Coca Cola Company." My Assignment Help, 2019, https://myassignmenthelp.com/free-samples/competitive-strategy-of-coca-cola-company.
My Assignment Help (2019) Competitive Strategy Of Coca Cola Company [Online]. Available from: https://myassignmenthelp.com/free-samples/competitive-strategy-of-coca-cola-company
[Accessed 26 May 2020].
My Assignment Help. 'Competitive Strategy Of Coca Cola Company' (My Assignment Help, 2019) <https://myassignmenthelp.com/free-samples/competitive-strategy-of-coca-cola-company> accessed 26 May 2020.
My Assignment Help. Competitive Strategy Of Coca Cola Company [Internet]. My Assignment Help. 2019 [cited 26 May 2020]. Available from: https://myassignmenthelp.com/free-samples/competitive-strategy-of-coca-cola-company.
For years, MyAssignmenthelp.com has been operating as one of the cheap assignment help providers in the USA. We are one of the best college paper writing services that keep service price minimal. We do not let the affordability of our service to hamper the standard of our work. We have separate teams of experts to provide report writing help . At MyAssigenmnthelp.com, we believe in earning credibility, so students can pay for assignments only after getting satisfied solutions. Tough assignments bother you? Trust us with your project. You will not regret paying us to write assignments for you.
Answer: 1. The long queues represent the high demand for the given restaurant’s foods and service. The people value the restaurant high and are willing to stand in the waiting lines. The people have high opportunity cost associated with the time spent in the line. On the other hand, the restaurant with empty chairs may have high prices which make their food and services unaffordable to a large number of customers. The owner can increas...Read More
Answer: Background to the problem: Failures in managing research are mainly associated with the lack of preparation in readiness for a project. This leads to businesses failing to prepare for problems leading to the projects encountering serious management hurdles (Cleden, 2017). To overcome these problems every business must address the following research issues so as to address research problems. Define business and research o...Read More
Answer: Introduction In the modern era, there are several organizations that are functioning in the global economy each one of the companies have been performing according to their aims and objectives. The operations of a company is dependent on the style of the entrepreneur and the ability and the mind-set of the entrepreneur determines the process that would be undertaken with the help of which the company can gain competitive edge an...Read More
Answer: Introduction The Yeo Valley is one of the most widely known organic dairy firms in the UK. This company works for bringing fresh and new products for all the milk lovers. At the same time, they believe that taking care of nature is also one of the most important activities that they have to carry on. This firm has been set up by the Mead family. They have been living and working in Somerset for a long time period. They had started their...Read More
Answer: Introduction: Communication is an important aspect of business management. Every professionals need to develop proper communication skills to enjoy success at workplace mentally and financially. The assignment will first help me identify my issues in communication. Depending on it, a literature review will be conducted which will be followed by an action plan. Tools and analysis: The first tool that I have used is the ...Read More
Just share Requriment and get customize Solution.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
Great job and Great experts! The follow up and process was fantastic. Also, communication with the expert was easy.
The solution was done in time thank you do much for your efforts but please taking care for grammar is needed there was so many mistakes in grammar thank you
good to do assignment was what I expected and thanks for that one I will use him again
Great work in completing my assignment on time, was very helpful and great with communicating with the require details. will definitely use them again!