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Competitors Analysis: Southern Cross Motel And Serviced Apartments

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Discuss about the Competitors Analysis for Southern Cross Motel and Serviced Apartments.



Areas that it Excels:

South Cross Motel and Serviced Apartments provides great flexibility in terms of accommodation needs in Brisbane especially when one looks for the best service apartments in Kangaroo Point. The Motel is well known for accommodating any length of stay. One can stay for one night to about 3 months in a single or a two bedroom apartment ( 2017). This is a unique feature of the motel that is not often found among the other available motels and apartments in Brisbane. The Motel also offers a business conference room where corporate meetings and conferences take place. The location of the Motel is at the unique position that is very close to the other facilities like the Brisbane River, the kangaroo Point and the Parliament House Brisbane. The Motel has variant cuisines to offer. It is famous for the Italian Food that it serves.

In terms of competitive advantage, it has to be said that the location of the Motel is unique. There are no such motel or service apartments in that particular location that is as good as the South Cross Motel ( 2017). The rooms and the services that it offers have advantage over the others. In addition to this, the rent of the rooms is quite competitive. Thus, the Motel gets competitive advantage over others. The room service and the staffs are also appreciated for their well behaved nature and treating the customers.


Areas Need Improvement:

The Motel has capacity of 90 rooms that needs to be increased keeping the demand for the hospitality service into consideration. As it has been found that the Motel serves good quality food but in terms of options, there are very few to choose from ( 2017). Thus, it is recommended that the Motel would consider introducing a number of cuisines to be offered to the guests. From the review of the hotel, it has been evident that the motel does not have unique facilities to offer. For instance, all the rooms are similar in terms of its price and type. There are no special suite rooms or big King or Queen sized bed to offer to the visitors. Therefore, it can be recommended that the Motel makes distinguished rooms for the guests to offer (Rezaei et al. 2014). The visitors might decide which room to opt for. In addition to this, the Hotel might come up with some offers as well like renting rooms on hour basis. The hotel can also start service for picking and dropping guests to their respective destinations (Ahmad and Saber 2015). In fact the Motel does not has a parking area as well and thus, the pick and drop facility would be one of the best options available to them in order to serve the visitors right. In terms of marketing and promotional activity, the motel might take the initiative of using the social media sites as the major tool for promotional activities and communicating with the guests and visitors (Rezaei et al. 2014).



Ahmad, S.Z. and Saber, H., 2015. Understanding marketing strategies with particular reference to small-and medium-sized hotel businesses in the United Arab Emirates. Tourism and Hospitality Research, 15(2), pp.115-129. 2017 Mote & Service Apartments Available at: [Accessed on: 2-5-2017]

Rezaei, S., Chandran, R. and Oh, Y.M., 2017. Pre-Purchase User Perceptions of Attributes and Post-Purchase Attitudes in Building Successful Online Retail Promotional Strategies. In Promotional Strategies and New Service Opportunities in Emerging Economies (pp. 164-183). IGI Global. 2017 Review of Southern Cross Motel & Serviced Apartments Available at: [Accessed on: 2-5-2017]

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