Try a Google Search on IT and Business Alignment. Then try a Google Search on IT and Business Partnership. Notice any difference in what you find?
Discuss the following in your post:
Why it is important for the CIO and IT to partner with the business side, as well as align with it?
Partnering And Aligning Information Technology With Business
Business It alignment is the process of establishing the business objectives using information technology while Business-IT partnership is providing high valued business strategies through information technology initiatives (Schubert, 2012).
Technology has changed the business sector by providing a business with an opportunity to expand their market at a minimal cost. A business cannot thrive without the business operation strategies. The chief information officer should align technology with business to give the company better strategies to generate more sales and attract more customer. A website which is an IT tool in a business should apply the business strategies for the site to get attract more customers. The marketing strategies that will get the attention of the views. Business ideas are important in information technology in order to improve innovations, study the behaviour of the customers, study the demand of the market and the control the external environmental factors of a business (Akpan, 2007).
To innovate the business the goals and the objectives have to be aligned so that technology can boost it. The Innovation is meant to bring more value to the business. Using the business strategies the Information technology require the business ideas to study the behaviour patterns. This is the study of the demands and the expectation of the consumers in the market. The chief information officer requires the business management strategies to accelerate the information technology capabilities of studying the market. The external environmental factor which includes competition, changing economy, regulatory laws and the demands of the business partners. The information technology cannot evaluate this factors without aligning the information technology with business (Schubert, 2012).
Akpan, E. O. (2007). Strategic alignment: The business imperative for leading organizations. Mustang, Oklahoma: Tate Publishing.
Schubert, K. D. (2012). CIO survival guide: The roles and responsibilities of the chief information officer. Hoboken, N.J: Wiley.