The meteorological analogy given by Mr. Andy Grove, Chairman of Intel focuses on the sheer power of the internet on the e-commerce businesses. The usage of the various social networking platforms such as Facebook, Twitter, Instagram and LinkedIn, the e-commerce business can implement a strong marketing strategy to reach more number of customers. These platforms are also accessible to the businesses with no or minimal costs, which in turn allows the marketing costs to be minimal. The usage of these social networking platforms also allows the e-commerce businesses to find new customer base along with potential funding. This in turn allows the business to grow significantly. The e-commerce business can also utilize the concept of Search Engine Optimization (SEO) to enhance its visibility on various search engines over the internet. This allows the business to gain a lot of popularity at low costs. Other than the generic concepts of Search Engine Optimization and social networking sites, the e-commerce business can implement individual marketing strategies. These allow the organization to send mails to individual customers to notify about various products, offers and promotions (Paravastu, 2016). This in turn allows the organization to gain a lot of popularity in the corresponding industry. The presence of the e-commerce organization over the internet allows the organization to focus more on the marketing and delivery activities by maintaining small or no physical stores. The usage of these internet technologies lead to the rapid growth of the organization.
The business environment of an e-commerce business contains much more variables and uncertainties, which both affect and get affected by the operations of the e-commerce business. The strategy of the e-commerce business should focus on the effective management of these influential factors present in the business environment. The operations of the e-commerce business will be affected by the presence of other e-commerce businesses providing similar products and services. The e-commerce business should focus on gaining competitive advantages over the competitors through attracting more number of customers through various promotional offers and loyalty programs. The economic condition of the corresponding industry is also an influential factor for the business operations of the e-commerce business. The organization should implement effective market analysis strategies to have effective market sensitive operations, which allows the changes in the corresponding market conditions to be checked by the business operations as soon as possible (Payaro, 2016). The e-commerce business should also look out for the popularity of the various social networking platforms and search engines present over the internet to develop strategies to effectively utilize these resources. The e-commerce business should also implement strategies to ensure that the changes in the market trends are recorded through efficient surveys and questionnaires carried out on the social networking platforms and search engines available over the internet. The e-commerce business should also focus on collecting feedback and opinions of the customers on the products and services. This in turn allows the organization to have proper insights into the effects of the business operations on the business environment.
Paravastu, N., Ramanujan, S. and Ratnasingam, P., 2016. Role of Trust in Ecommerce: A Comprehensive Model of Interpersonal
Payaro, A. and Papa, A.R., 2016, June. Products suitable for ecommerce. A proposed model for click and bricks companies. In 4 th International Conference on Contemporary Marketing Issues ICCMI June 22-24, 2016 Heraklion, Greece (p. 115).
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