Social media is considered as the platform to connect people from all over the world for interacting each other. Social media networking is followed by various companies to attain the competitive advantages in effective manner (Aral, Dellarocas and Godes, 2013). Social networking sites have evident exceptional growth rates. It allows individuals as well as group to research about job, holiday trip plan and many more. This assignment will reflect the positive as well as negative term of social media in daily activities.
Social media platform facilitates to enhance communication between the people and business. Social media has the accessibility, usability and permanence which attract the more customers and businesses towards it. There are major three points will be explained in order to define the positive impact of social media.
Reduce Communication Barriers
Communication plays a vital role in the business and social media networking reduce the communication barrier. Social media is an effective tool which is helpful to spread the information within business without taking so much time. The issues of employee can be reduced instantly due to use of social media networking. Social media is a two way conversation and often a multidimensional conversation. People can easily connect with taking help of social media and can communicate each other from all over the world. Social media enables people to get interacted worldwide (Fuchs, 2017). For instance, business can be operated in efficient manner from other place with taking advantages of social media. Feedback is considered as the review and experience of the customers towards products and services in which customer can directly post the query and the issue regarding products and services and related company will revert on it to resolve the query or issues to maintain the reputation of the company in the market. This instant technology helps to remove the barriers of communication in the business (Rodriguez, Peterson and Ajjan, 2015).
Opportunity For Business People
Social media is the key player of searching job in today’s world. There are various sites such as facebook, twitter, google+ , and LinkedIn which allows employers to get best employee for fulfilling the needs of the profile of the organization. Along with that it helps to gain the competitive advantages by analyzing the activities of competitors over the internet and make changes in their strategies to attain the customer attention (Fita, 2012). There are numerous companies and brands that using social media networking to get success. The major benefits of social media in business are cost efficient, better customer relationship, brand awareness, instant feedback from customers and expansion of customers.
Good For Friend And Relation
In ancient time, it was difficult for people to see their relatives who reside in abroad. Technology brings a lot of change in the lives of people and now with the help of Google video, Whatsapp, Facebook, Instagram, Twitter and Skype, people can easily see the activity of their relatives and friend from all over the world. Social media is not only to get back in touch with people we already know, but also for getting to know new people. It brings the positive change in the society such as it unites people on a wide platform for the achievement of some specific aims (Shafigullina and Palyakin, 2016).
There are numerous advantages of social media networking in daily activities but there are several drawbacks as well which lead business in adverse situation. However, there are several drawbacks of social media networking such as hacking, false advertising, cyber attacking and many more but in this section major 3 negative points of social media is mentioned below.
Lead To Addiction And Isolation
Lead to addiction and isolation is one of the major negative reasons of social media. Spending countless hours on the social sites for unnecessary things and just for amusement can divert the focus of an individual from the particular task. It influences the daily life activities of the students and especially teenagers and they can distract from their studies (Hudson and Thal, 2013). Excess information over the internet may pose threats to the life of an individual. Social media is being the reason of preventing outdoor games and kids spend their most of time to play online games and explore Facebook or Whatsapp.
Social media influence adversely on the productivity of the people. There are so many businesses that use social media to interact with clients and it has been analyzed that these sites can also prove a huge interruption to employees who may show their interest in what their friends are doing or posting on the social sites that in their work tasks (Hajli, 2014). It has been analyzed that countless hours spending on internet may bring the situation of stress in an individual life which decreases the productivity of the employees. Furthermore, social media can cause stress and other negative emotions.
Sleep Deprivation Cyber Bullying Behind A Screen
Cyber bullying is another negative impact of social media which may influence people from any age or walk. It can make feel overwhelmed which can outcome in embarrassed feelings that they are moving in devastating zone and find people to support them. it brings lots of issues in an individual life such as low self-esteem, victim try to withdraw from family and spending time to alone and being excluded from social events. It may cause of death, self-harm and fear to go outside from home (Oyza and Edwin, 2015).
From the above discussion, it has been concluded that social media performs efficiently for those who use it for attaining the competitive advantages and it has negative impact for them who has become addicted of social sites. The social networks provide numerous benefits to the organisations, such as marketing, research, feedback, and increase in sales. It has some negative impacts as well such as addiction, cyber bullying and decrease productivity.
Aral, S., Dellarocas, C. and Godes, D., 2013, “Introduction to the special issue—social media and business transformation: a framework for research”, Information Systems Research, 24(1), pp.3-13.
Fita, M., 2012, “6 Reasons Why Social Networking is So Popular These Days”, Brandiginity.
Fuchs, C., 2017, “Social media: A critical introduction”, Sage.
Hajli, M.N., 2014, “A study of the impact of social media on consumers”, International Journal of Market Research, 56(3), pp.387-404.
Hudson, S. and Thal, K., 2013, “The impact of social media on the consumer decision process: Implications for tourism marketing”, Journal of Travel & Tourism Marketing, 30(1-2), pp.156-160.
Oyza, I. and Edwin, A. M., 2015, “Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management”, Journal of Internet Banking and Commerce.
Rodriguez, M., Peterson, R.M. and Ajjan, H., 2015, “CRM/social media technology: impact on customer orientation process and organizational sales performance”, In Ideas in Marketing: Finding the New and Polishing the Old(pp. 636-638), Springer, Cham.
Shafigullina, A. and Palyakin, R., 2016, “Social Media Marketing as an Effective Instrument of the Promotion of Social Business-Project in Social Entrepreneurial Activity”, Academy of Marketing Studies Journal, 20, pp.1–7.