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Conference Computational Science Application

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With the advancement of technology, different techniques along with machines are invented to keep management of different actions regarding sports. In cricket, keeping a check on bowling action of a bowler is a compulsory thing as it has been seen that sometimes the bowling action does not follow the actual rules of cricket, intentionally or unintentionally. A system that measures the angle of bowler’s arm and its trajectory at the instant of bowling is called real time bowling action testing system. The technique is a real time technique and very low time consuming, hence the problems in bowling action can easily be recorded.

Market Research/ Analysis:

Measurement of bowling action compulsorily requires tech help as from naked eye it is almost impossible to distinguish an illegal action from a legal one. Over the time different bowlers have been marked for suspicious and illegal action. Illegal bowling action detection has begun from 1872, when Tom Willis was first convicted (Qaisar et al. 2013). After that different cricketers like Ernie Jones, Doug Insole, Keith Slater, Geoffrey Griffin and many more bowlers had been accused for illegal bowling action. The prospect of illegal bowling action in international matches had become a really troublesome issue for International Cricket Council. Different researches and experiments stated that the legal limit is 15 degree but various incidents had showed that this limitation has been violated. The process of detection however has not been up to the mark in the earlier times. Previously, field umpires had to identify the action and had to make a report to the match referee, who has passed a copy to each team manager and ICC. The umpires had to maintain a continuous focus on the deliveries of the bowler and keep a record of the illegal ones. Umpires have to very specific about their accusation on field as they cannot just ‘suspect’. On the other hand, electronic systems are very precise and accurate and they are low time consuming. Umpires do not have to keep a record and they can instantly warn the bowler (Ferguson et al. 2013). Use of biomechanics has also lowered the cost and portability of the system.

Competitive Market Strategies:

Electronic gadgets are the most required systems in any kind of business area and in cricket the requirement is absolutely high. Electronic devices are required to measure different things in cricket as well as illegal bowling actions. The product of real time bowling action detection is new and has to be marketed strategically. The business model will developed maintaining the leading cost structure in the industry (Nicholas and Steyn 2017). Since the device will be electronic the target will be to reduce the cost than the competing gadgets and work time (Drucker 2014). With the growing customer base the price must be made fixed to gain consumer trust. The development and evolution of the product needs to be done in a regular interval of time. The portability of this measurement system has to be increased so that neither any player nor any umpire faces a difficulty during the game (McNamara et al. 2015). The business must be provided a brand name in order to increase its awareness. The productivity of the distribution system can be increased by branding. Depending on the target customer base, which is not only domestic but international, local sales process needs to be enhanced as well as big scale advertising over television and internet. Development of additional cell sites in the existing marketing will provide customers a large market area. Another very important prospect of marketing strategy is the user-friendliness of the gadget. Basing on the simplicity of the module, coaches and other experts will be looking forward to use this product for evaluation (Madsen and Walker 2015). The strategy should accomplish the revolution in cricket industry as its main focus is to detect the illegal action and through that giving all the bowlers an opportunity to correct themselves. Marketing and advertising should be done in such a process that not only it shows its effectiveness in cricket match security but also as an option for the youngsters to correct any drawbacks so they can have a bright future.


Customer Analysis:

The whole business is associated with cricket industry, international and domestic both. The business should be started in a local area to test its strength, effectiveness and development. Queensland Cricket, Tasmanian Cricket Association, Cricket Victoria and many other Australian cricket club are the primary targeted customer of this system. Domestic publicity is the fundamental platform of success for this business as nearly 1.1 million Australians play cricket (Salman, Qaisar and Qamar 2017). The domestic clubs will use this system in order to develop the bowlers’ skills and reduce their drawbacks. Depending on the success this business should be spread into the international platform where this system can act as judging authority along with the umpires and match referee. Umpires and match referee can take swift action based on the data provided by the system and thus number of illegal actions and its consequences can reduce in the field.

Operation and Staffing:

Maintenance and management of the internal factors of a business is solely depends on the sector operations and staffing. Every steps of business must be well designed and a well-developed operations team can take care of that. The operations team must be divided into three different categories to supervise productivity, development and customer satisfaction (Slack 2015). Staffs should be highly qualified and trained business tactics as well as customer handling. Moreover the knowledge of requirement of electronic gadgets in cricket industry and the competitors of their own business is a mandatory factor for the staffs of the business.


Cricket is one of the largely viewed sports all around the world. Now-a-days it is a profession of a big number of people. Lots of business and advertising are done on this sports. Therefore, maintenance of rules and regulation of the game ethically is must to job for its regulators. Introduction of new electronic gadgets in different parts of the game increases the effectiveness and reduces the human effort to record any data. Real time bowling action detection system is an example of tracking system which can detect the bowling issues at an instant. Not only the bowlers will be benefited with this system, the umpires and other regulators of the cricket match will be benefited too.



Drucker, P., 2014. Innovation and entrepreneurship. Routledge.

Ferguson, D.M., Cawthorne, J., Edwin, J., Ahn, B. and Ohland, M.W., 2013. Engineering innovativeness. The Journal of Engineering Entrepreneurship, 4(1), pp.1-16.

Madsen, T.L. and Walker, G., 2015. Modern competitive strategy. McGraw Hill.

McNamara, D.J., Gabbett, T.J., Chapman, P., Naughton, G. and Farhart, P., 2015. The validity of microsensors to automatically detect bowling events and counts in cricket fast bowlers. International journal of sports physiology and performance, 10(1), pp.71-75.

Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and technology. Taylor & Francis.

Qaisar, S., Imtiaz, S., Glazier, P., Farooq, F., Jamal, A., Iqbal, W. and Lee, S., 2013, June. A method for cricket bowling action classification and analysis using a system of inertial sensors. In International Conference on Computational Science and Its Applications (pp. 396-412). Springer, Economics, Heidelberg.

Salman, M., Qaisar, S. and Qamar, A.M., 2017. Classification and legality analysis of bowling action in the game of cricket. Data Mining and Knowledge Discovery, pp.1-29.

Slack, N., 2015. Operations strategy. John Wiley & Sons, Ltd.


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