$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Configuring Firms For International Business

tag 0 Download7 Pages 1,611 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Identify the Core Problem Configuring Firms for International Business.



This section provides overview of the paper; it identifies the core problem to be discussed in configuring firms for international business. Provides an analysis of all problems identified and other alternatives in addition it discusses about the recommendation. The core problem answers   major questions regarding Lundbeck’s structure in Asia. Analysis of the study shows that most markets are trying to get better positions of the market assets. It also discusses the four measures put in place that drives Lundbeck’s framework which included speed, specialization, compromise and results. A well established business culture in overall market firms will also be analysed as the key point in configuring international firms. Other alternatives will discuss various divided levelled structure which provides larger business task of subdividing the big sections of business association into semi free get-togethers. The recommendations for this case are to introduce a win-win situation that will help configure the firms. They also have to adjust and adapt in different cultural setting.  Framework put in place will be an important administration handle for responding to customers change and demand, arranging focus on CNS, revealing strategies of carrying out business and controlling the whole regard chain from R and D to bargains.


Problem Statement:

The vice president of Lundbeck Michael Anderson and a driver of a pharmaceutical firm in Denmark presented questions regarding Lundbeck’s structure in Asia. The major points enquired about were; how to get a position of the market assets, problems associated with culture and business and conflict between Rajar and Jun.


In 2005, the Asian market of pharmaceutical had near to 20 percent in general of the industry which was standing at 97.4 billion dollars. This was a rate improvement of each penny of 6.4 a year that was not supposed to change but persist for an additional important drawn-out period (Ajami, 2010). However, most markets in Asia are not the same. Therefore, most markets are trying to get a better position of the market assets. Example in this case is Japan which is the best Asian market standing at each penny of 55 of the whole market and had an increment of 2.4 percent rate per year. China on the other side had an increased rate of more than a percentage of 20 each year and stands at 17.5 for each penny. South Korea is another greatest Asian market together with India, having 8.3% and 8.1% respectively. Other markets stand a percentage rate of 11.3 in each year. (Wang, 2002)

Rajar had a wide association throughout Asia with Lundbeck. He greatly likes to help the country directors of Asia ensure their business grows and out of the good achievement he was rewarded. Rajar was placed around executing the Asian Lundbeck system. His success was determined by how good he could build the Asian region and implement that method. Rajar being a timely communicator he gave clear values to Jun who had clear cravings that could reveal a way for Lundbeck Korea which took after the techniques of Lundbeck. Rajar played a big part in organizations and his presence was very important. He also took part in dealing with social affairs and the Asian country chief’s gathering. With the high opinion of administrator Michael Anderson, the association which attempts to involve his principles should pick Rajar to work for them. Since he thinks of the whole firm and ensures the missions and destinations of the association is fulfilled. In case of any issues coming up he definitely will be the appropriate probability to settle conflicts that might arise in the firm. (Lundbeck, 2010)


Four measures have been put in place which drives Lundbecks framework, they include; speed, specialization, blend and results. Under speed, the framework uses its small size as excellent position, the aim was to ensure and keep up short important authority handle that will act fast to an increasing market force. In addition, the reason of using small size is for the market to adapt on how to act to risk and how to keep up business practises that are good. For specialization, Lundbeck aim involves; streamlining its major things, advancing CNS business, improve its procedures and business frameworks. To achieve this he focused on passing its news on, displaying resourceful things and maintaining an engaged cost structure. Lundbeck concentrated more on the CNS pharmaceutical range through specialization unlike its opponents who focused on covering a wider part that put more emphasis on broad variety of human administration things and pharmaceutical items. Under compromise Lundbeck’s aim is changing into a pharmaceutical firm. For the framework to achieve the change, it tried to continue to create strong abilities throughout the market chain that is from data and control of research to pharmaceutical firm, advancing and bargaining. Finally the results were expected to provide reliability to whole deal to its share hold at this moment. Lundbeck had in mind that minimal size firm offers good position for about 70 percent that puts it in a position to set up many assistants. This will eventually settle the conflict arising from different societies due to different business cultures and the aim of Lundbeck is to modify his own way of providing to others. (Bardy, Massaro, & Zanin, 2014)


Various divided levelled structure provides larger business task of subdividing the big sections of business association into semi free get-togethers. The semi free business sections are independently focused on a fixed part of the association’s organization. The divided structures also include a couple of parallel gatherings that focuses on a single organisation line. Division of sections are favourable because it allows gathering to focus mainly on one thing or organization with specialist’s structure which sponsors its main targets. By having pioneer of its own, the division most likely would get all the benefits it wants from the association. For instance in this case, Lundbeck view Asia as a nearby division containing of ten helpers that joined China each having a comparative brand image. However, the different procedures of cooperating their image to be recognized by the whole society , area, district and the public differentiated them which results to improvement in self-governing specifically fitted in every area. The advantage of having these divisions is that it provides support, control, course and bearing of reinforcements in the region by Lundbeck. It has the ability of providing control over its allocation, displaying and bargains. At the end it will allow Lundbeck to join Asian market in to its system of speed, specialization, blend and results.


The traditional structure is the preferred legitimate structure that suits Lundbeck Korea because it keeps up its image and targets. If Andersen separates Lundbeck Asia from Lundbeck Korea the results will be both negative and positive. On the positive side of the result is that, the separation would allow more development in the market, a mindful social complexity that improves openness amongst neighbourhood. As an outcome of the good conditions, culture of trust will be created. On the other side, the separation would lead to negative outcome which is discussed as the disadvantages brought about by the separation which would result to an ideal condition whereby advertisement and exhibition will be hindered and the movement from the divisions nearby will be disconnected. Also by Andersen separating Lundbeck Asia from Lundbeck Asia there would be alot of burden that could make Lundbeck Korea remain as the major market center and above Lundbeck Asia. The identities of clashing administration could also disconnect the parent division and the backup. In conclusion, if Lundbeck Asia separates from Lundbeck Korea, it possibly would lose support from South Korea and note worthy strong interconnection. (Andersen, 2005)



A win-win circumstance is considered to address Anderson issues and will not make Rajar or Jun to leave the organisation. The recommendation on this case would be that the win-win situation should ensure both Jun and Rajar stay in an organization. This will help provide Jun with more opportunities and at the same time Rajar being around he will help regulate operations because of the previous experience he has that makes him well experienced in Asia business. In addition to this the aim is to fulfill the need of each part and therefore keeping them together will be a great idea. As much as their might be strictness relating with each other, they have to identify the idea they share and the criteria they use in approaching circumstances. They also have to adjust and adapt in different cultural setting. Speed as a framework when put in place will be an important administration handle for responding to customers change and demand



Ajami, R. (2010). Asia-Pacific Business Practices and Realignments. Journal of Asia-Pacific Business, 11(2), 75-77.

Andersen, M. (2005). Special Issue of the International Business Review The changing Chinese culture and business behavior. International Business Review, 14(6), 795-796.

Bardy, R., Massaro, M., & Zanin, F. (2014). Levers of control and knowledge sharing in alliances among Large Firms and Small Firms in the pharmaceutical industry. Management Control , (2), 121-142.

Lundbeck. (2016, December 24). Lundbeck worldwide. Retrieved March 1, 2017, from

Lundbeck expands the agreement with Teva to include marketing of Azilect® in selected Asian countries (OMX: LUN). (2010, February 24). Retrieved March 1, 2017, from

Wang, N. (2002). China and the Global Business Revolution (review). China Review International, 9(2), 507-514.                 


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Configuring Firms For International Business. Retrieved from

"Configuring Firms For International Business." My Assignment Help, 2018,

My Assignment Help (2018) Configuring Firms For International Business [Online]. Available from:
[Accessed 09 April 2020].

My Assignment Help. 'Configuring Firms For International Business' (My Assignment Help, 2018) <> accessed 09 April 2020.

My Assignment Help. Configuring Firms For International Business [Internet]. My Assignment Help. 2018 [cited 09 April 2020]. Available from:

At, we understand that when students get stuck with tough assignments, they look for affordable services. To assist students with complex assignments, we have built a team of skilled cheap essay writers. has become one stop solution for all students who often look for answers related to their search similar to do my essay at the cheap rate or who can write my essay at affordable prices. Students prefer hiring us as we have the best provisions to render services related to do my essay online at a reasonable rate.

Latest Management Samples

BUS106 Marketing Principles For Designing And Production Of Boats

Download : 0 | Pages : 6

Answer: Introduction OzCo Boats is a family-owned boat building industry based in Coffs Harbour, situated in New South Wales has been operating since 1961. It builds high quality and luxury boats that are made from traditional material. In the current scenario of technological developments, they have to embrace innovative technologies to compete with its competitors and needs to transform its traditional methods of production. If it is contin...

Read More arrow

MBA502 Professional Workshop For Self Awareness And Work Performance

Download : 0 | Pages : 7
  • Course Code: MBA502
  • University: Kaplan Business School
  • Country: United States

Answer: Part one  Chosen topic- Self awareness (From workshop week 2) Activity name Description   Time needed   Expected Outcomes   Things to consider (instructions)   Expected barriers   1. Adjective game  This activity is about giving an adjective to own self and to others and then to see whether self given adjectives and the adjectives chosen by others ...

Read More arrow

BUSN20017 Communication In Business For Email And Employment Letter

Download : 0 | Pages : 9
  • Course Code: BUSN20017
  • University: Central Queensland University
  • Country: Australia

Answer: Introduction: Communication is used for the information transformation between different sources. It has different types such as verbal, non-verbal. There are many things to communicate for some purpose. Professionalism is require a better communication for fulfill the basic requirements in business. Business communication is playing a key role in a life of professional person for their professional work.     This essa...

Read More arrow

ACC202 Fair Value Accounting For Financial Assets And Economies

Download : 0 | Pages : 7

Answer: Fair Value Accounting Mark to Market or Fair value accounting shows the current price or the potential of the asset in the market. Assessment of fair value accounting is one to reflect economic reality in the corporate environment. The fair value shows the potential price in which the asset can be bought or sold in respect of the cash flows or the economic benefits flowing from the asset (Goh et al. 2015). The cons and pros of ap...

Read More arrow

BZ100 Introduction To Business And Management

Download : 0 | Pages : 4
  • Course Code: BZ100
  • University: Victoria University
  • Country: Australia

Answer: Learning from case study I was able to learn with the help of the case study that Telstra which is a provider of the mobile phones along with broadband internet focuses on strategies that help in protecting the community. The knowledge was gathered through the case study that getting involved with the local communities can help an organization in surviving within the competitive environment. The fostering of the inclusive communities ...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

1309 Order Completed

100% Response Time

Gemmie Chen

MSc in Nursing

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

203 Order Completed

97% Response Time

Richard Alpert

PhD in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

134 Order Completed

95% Response Time

Thomas Nelson

MS in Information Systems Technology with Specialization in Database Administration

New Jersey, United States

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

I hope I get good mark! I hope I get good mark!I hope I get good mark!I hope I get good mark!I hope I get good mark!I hope I get good mark!


User Id: 392150 - 08 Apr 2020


student rating student rating student rating student rating student rating



User Id: 194216 - 08 Apr 2020


student rating student rating student rating student rating student rating

Always impecable work. I super reccoment this service to anyone. The quality of work and agile delivery are the high points.


User Id: 396689 - 08 Apr 2020


student rating student rating student rating student rating student rating

this was an excellent assignment I cant understand how the assignments can differ in presentation, is it that some writers are trained and some are not.


User Id: 315260 - 08 Apr 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?