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Conscious Business : Build Value Through Values

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Discuss about the Conscious Business for Build Value Through Values.



Consciousness is a comprehensive philosophy of undertaking business operations and assists business people experience reality both locally and globally. Consciousness enables managers to adapt to the business environment and promote business success in the market. Human beings possess a unique level of awareness for people can think beyond instinctual conditioning (Jim, 2001). Global business is affected by numerous issues and trends which require high consciousness by the global managers. More conscious managers perceive and understand the international trade environment better. This essay compares, analyses, and appreciates the importance of knowledge towards business success.

The most distinguishable attribute of human consciousness is self-awareness. Conscious employees show invaluable responsiveness, humility, and exceptional integrity. Self-awareness enables business people to understand both the external and internal surroundings to the extent that they make sound conclusions (Fred, 2006). This characteristic allows business people consider the broader aspects of business life existence and act on improving the value for the purpose.

Human consciousness establishes a high abstraction capacity for building values. Success in a global market requires employees with excellent communication skills, negotiation skills, and ontological coordination. Such employees can transcend concrete experiences via intellectual capability to judge, understand, and reason contextually (Fred, 2006). The mental abilities allow managers to plan and outline complex data for better management and understanding of major trends affecting international operations.

A conscious business necessitates promotion of emotional mastery and mindfulness for all key stakeholders of a company. The personnel of a firm investigates global market trends based on intense scientific reasoning to form the best strategies for addressing challenges such as competition and discrimination (Jim, 2001). Organizations require staff with excellent knowledge and skills to succeed when they go globally.


Fred Kofman’s background as an author is building by his close relationship with Peter Senge, a senior researcher at the center for organizational learning back in  1992 (Fred, 2006). In his life, Fred has designed, organized, and facilitated top executive programs for big global companies and this shapes his expertise and experience to write this book on business consciousness. Fred Kofman possesses exceptional writing and communication skills, emotional mastery, sufficient integrity, and unconditional research skills. Fred Kofman qualifications to write this book, "Conscious Business," are grounded in his experience as an author since 1996 where he had been facilitating leadership programs, team learning, organizational effectiveness, and personal mastery up to date (Fred, 2006).

Personal Evaluation

The most interesting perspectives on this topic, "Conscious Business" is evidenced by the unique flow of ideas by the author, how the employees, managers, and executive leadership consciousness attributes are explained. The topic is well written as it appreciates the approaches adopted by top managers when focusing and dealing with talented employees (Jim, 2001). The combination of employees, managers, and conscious leadership attributes shifts the business motivation to exploit global opportunities, and this is covered in the chapter as expected. However, the inability to be conscious by some employees is a significant threat to business success today. Unconscious staff and managers blame the others for mistakes done and act unethically while solving conflicts.


The author wrote the article with mastery and grounded on experience in the business world. The results of consciousness in the business community leads to the achievement of set goals and missions. A conscious organization establishes an environment for customer attraction, retention, and long-term loyalty. Therefore, businesses should recruit conscious employees, managers, and executive leaders so as to enhance productivity, integrity, accountability, and overall global business success.



Fred, K. (2006). Conscious Business: How to Build Value through Values. Colorado: Sounds True, Boulder.

Jim, Collins, (2001). Good to great: Why Some Companies Make the Leap and others don’t. (New York: Harper Business. p. 11.


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