$20 Bonus + 25% OFF +
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!


Discuss the consumer marketing behaviour.



Consumer marketing behaviour is the most significant factor that the organizations need to consider while marketing their products and services. The buying behaviour of the consumers actually symbolises the effectiveness of the market and the efficacy they show in the operations (Evans, Jamal, & Foxall, 2009). The choices and preferences of the people differ from each other and they look for products that are capable of attracting the attention of the people in various aspects. In this particular report, market analysis has been done in order to explore and acknowledge the perceptions and viewpoints of the different types of people regarding their travelling and tourism experience (Robinson, Lück, & Smith, 2013). The survey results of three respondents have been selected for the analysis procedure through which the different choices of vacation destinations have been identified. The factors related with the choice of the locations such as budget, accommodation, conveyance, holiday packages, etc. are being taken into consideration in the following report.

Analysis of the behaviour of the chosen respondents using personality theories

For this particular report, the survey results of three consumers namely respondent 1, 4 and 5 have been analysed and evaluated with the help of the personality theories in order to reflect on the personalities of the respondents regarding their marketing behaviour and choice of the vacation locations.

Difference in the rankings of evaluative criteria

It has been perceived while analysing the survey results of the three chosen respondents that their rankings in the evaluative criteria are different from each other. With relevance to the personality theory, it can be said that the rankings have been made owing to the different personalities of the individuals. It is quite natural that the tastes and preferences of the people will vary from each other due to their personality and as such their rankings will be different (Slottje, 2009). The personality theory focuses on the fact that any two individuals will not at all be comparable in context of having some traits absent within them. The vacation destination and the facilities opted by the chosen three respondents clearly reveal the type of personalities they bear within themselves.

Differences in the choices of vacation destinations

Personality theory also emphasises that different people look for different places according to their choices and level of comfort they are likely to adapt themselves in. With relevance to the tripartite theory, it can be said that the choices and decisions of the people differ from each other due to three personality factors such as ego, superego and identity. Some people have been observed to give importance to their own needs and necessities and do not care about the others. Their ego and the feeling of deserving everything good and better leads them to choose luxury and enough comfort for themselves that identifies their personalities (Solomon, 2007). According to the survey findings, the respondent 1, that is the Australian student of 19 years will like to prefer visiting Las Vegas as the vacation destination for his family as it offers all sorts of attractions to the people of all ages. The respondent 4, that is the Brazilian bartender, will opt for New Zealand that is within her budget and meets up her needs effectively. Thus the choices of locations change according to the personalities of the individuals.

Analysis of behaviour of chosen respondents using demographic theories

Demographic variables include age, gender, income level, family situation, ethnicity, etc. (Canavan, 2016). On the basis of all these factors, the choices and preferences of the people tend to vary from each other on considerable basis. According to the demographic theories, the people focus on their budgets and family situation as well as other factors and then decide on their expenses and choose the destinations they want to move on. On analysing the viewpoints of the chosen respondents, it can be hereby understood and evaluated that the individuals have made their decisions and choices based on their demographic variables.

Difference in rankings of evaluative criteria

The choices of the chosen respondents are different as their demographic factors are different. For example, the Brazilian bartender will think of her budget and will make expenses according to that. If she chooses New Zealand as her vacation destination, then it is quite obvious that she will look for the price of per head and will estimate the days with their staying duration which will make it easier for her to go for the trip. On the other hand, the 59 year old divorced office manager of New Zealand will tend to opt for her own country only as her income supports her affordability. The other respondent from Australia will prefer a vacation trip to Las Vegas as the place represents their ethnicity and culture and also matches their budget (Brown & Jafari, 1990).


Moreover family member is also an important factor that works in the decision making process. For the Australian student of 19 years, he takes his own travelling decisions. As he is single and does not have any kind of tension or stress, he can easily opt for the Las Vegas trip as this will suit his criteria and match his comfort level. He can also enjoy being there and experience a free and independent life. On the other hand the divorced woman is single and will spend her own expenses, but the bartender relies upon her partner for such decisions. The age of the three respondents is also a factor playing a major role in choosing the vacation destinations (Windham & Orton, 2000). For instance, the 24 year bartender will choose a place where she and her partner can explore the most exciting aspects of New Zealand while the 59 year divorced lady will definitely want a comfort and relaxing accommodation where she can just relax and get her mind refreshed with no worries. With all these factors in consideration, the people will choose their destinations and their comfort accommodations.

Differences in the choices of vacation destinations

As mentioned in the earlier sections, the choice of the places is strongly influenced by the demographic variables such as ethnicity, income level, gender, age, family members, marital status, etc. For each age group, marital status and gender specification, the preferences of the people regarding destinations change. For example in case of the Brazilian bartender, she is in a relationship with her partner which is not legal. As a matter of fact she and her partner will opt for an accommodation where separate rooms are available for both of them. Hence cost of two rooms will matter and accordingly they will choose their hotels and destinations (Pizam & Mansfeld, 1999). People go for holiday destinations to have new unforgettable memories and experiences with their partners. A family will not choose a place where his wife and children will not enjoy the trip whereas a middle aged man will not choose such a place where he cannot experience or enjoy the single independent life. Hence the demographic factors play a major role in the decisions of the individuals for choosing the holiday destinations.


Based on the survey analysis made with three respondents, it can be thus said that there can be numerous recommendations that can be provided to the marketers of the tourism departments which will make the countries and places even more beautiful and can attract the people (Dhaliwal, 2006). It has been perceived from the survey that the three chosen respondents did not actually prefer the other destination options. It might be because of higher accommodation or package rates, lack of proper transport system, etc. Thus the tourism industries must acknowledge these factors and develop the places in such a way so as to make the tourists attract. In this respect certain recommendations can be highlighted for identifying steps to improve in future.

Characteristic features of likeliest customers

After analysing the survey findings of the three different individuals, it has been hereby observed that New Zealand stood in great demand for the people. Two out of three have chosen it as their favourite holiday destination as the country provides enough facilities for the tourists at the competitive price that make it quite affordable for the people (Tsiotsou & Goldsmith, 2012). It is not so costlier and the carefree persons can easily avail the expenses of the country like the Brazilian bartender and the divorced lady. Thus New Zealand is liked by the majority of the individuals as per their likings and affordability.

Strategies for attracting people using learning and memory theories

The cognitive learning theory can be applied in case of attracting the potential tourists in the countries by promoting their attractions through media channels. Moreover the learning theory concerned will depict various auditory segments that can cater the best services and enjoyment to the tourists as per their needs (Slottje, 2009). People must be taught how to adapt to a new place and respond to a particular location. The information and package details of the countries must be provided to the tourists, from which they can learn about the best offerings of the countries.


The overall report depicted the varying perceptions and choices of the three different individuals who have expressed their desires and preferences on the basis of their demographic and personality factors. The theories indicated their reasons behind choosing such places. People choose places according to their likings and comfort (Pizam & Mansfeld, 1999). People have different types of likes and dislikes. Hence as a matter of fact, the marketers must aim at producing those products and services in the market through which they can be able to present before the consumers a wide variety of products and services which they will like to purchase.



Brown, F. & Jafari, J. (1990). Tourism and culture. Tourism Management, 11(1), 78-80. https://dx.doi.org/10.1016/0261-5177(90)90013-y

Canavan, B. (2016). Tourism culture: Nexus, characteristics, context and sustainability. Tourism Management, 53, 229-243. https://dx.doi.org/10.1016/j.tourman.2015.10.002

Chen, W., Hoyle, C., & Wassenaar, H. (2013). Decision-based design. London: Springer.

Dhaliwal, N. (2006). Tourism. London: Vintage Books.

Evans, M., Jamal, A., & Foxall, G. (2009). Consumer behaviour. Chichester, England: Wiley.

Maccarrone-Eaglen, A. (2009). An Analysis of Culture as a Tourism Commodity. Tourism Culture & Communication, 9(3), 151-163. https://dx.doi.org/10.3727/109830409x12596186103879

Pizam, A. & Mansfeld, Y. (1999). Consumer behavior in travel and tourism. New York: Haworth Hospitality Press.

Robinson, P., Lück, M., & Smith, S. (2013). Tourism. Wallingford, Oxfordshire: CABI.

Slottje, D. (2009). Quantifying consumer preferences. Bingley: Emerald.

Solomon, M. (2007). Consumer behavior. Upper Saddle River, N.J.: Pearson Prentice Hall.

Tsiotsou, R. & Goldsmith, R. (2012). Strategic marketing in tourism services. Bingley: Emerald.

Windham, L. & Orton, K. (2000). The soul of the new consumer. New York: Allworth Press.


MyAssignmenthelp.com is an Australia-based assignment help services that aims to fulfill students' requests 'can someone do my assignment online'. We have hired best-qualified and experienced assignment helper to assist students in crafting premier quality academic papers. Students are guaranteed to receive high-quality assignment writing assistance at an affordable price. This is why, we are considered as the best assignment solver.

Most Downloaded Sample Of Management

Toulin Method Of Argumentation

Download : 292 | Page : 1

You are required to write a researched argument essay that convinces persuades the reader of your position / stance. This is an academic, researched and referenced document that demonstrates your understanding of the objectives of the course. The structure of the argument will follow the TOULMIN METHOD of argumentation.

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Consumer Behavior Assignment

Download : 214 | Pages : 9

Executive Summary The purpose of this report is to elaborate the factors which are considered by individuals before selecting an occupation. Choosing an occupation is indeed a major decision of everyone’s life and it does give a shape to where he would be heading in the course if time. The report begins with a list of various occupations which have been going since the human civilization started though it has indeed changed its form to...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Internet Marketing Plan For River Island

Download : 371 | Pages : 13

Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and services delivered to their doorstep has also necessitated for the businesses to implement the e-business strategy in their business processes. E-business which is common...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Strategic Role Of HR In Mergers & Acquisitions

Download : 331 | Pages : 9

Executive Summary In a merger & acquisition, role of an HR has emerged as a very critical function. At each stage of merger and acquisition process, HR plays a strategic role. The importance of role of HR part in integration of the merged companies should not be taken lightly and should be handled very carefully and with due planning. At pre acquisition stage, due diligence should be taken before the start of the process and HR must carve ou...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Relationship Between Knowledge Management, Organization Learning And HRM

Download : 365 | Pages : 7

Introduction In this competitive business environment where every business organization is trying to attract the customers of each other, it becomes essential for these organizations to remain competitive by innovating new ideas and thoughts, so that value added products and services can be provided to the customers. The motive of such organization in providing value added services to their customers, require their employees to be quite effect...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

3076 Order Completed

99% Response Time

Emily Wei

Doctor of Philosophy (Ph.D) in Civil Engineering

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

798 Order Completed

97% Response Time

Benjamin Blakeman

MSc in Medical Technology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me

FREE Tools


Proofreading & Editing

Complete guid on proofreading and editing.


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

I love this service its affordable and dependable I will definitely recommend this service to all my friends!


User Id: 234644 - 17 Oct 2019


student rating student rating student rating student rating student rating

well only thing you should work on is your english and originality of the work .


User Id: 302636 - 17 Oct 2019


student rating student rating student rating student rating student rating

Although not a very good result, but I have passed my assignment. Thank you very much.


User Id: 202550 - 16 Oct 2019


student rating student rating student rating student rating student rating

Hi There and thank you so much complete my assignment work I am happy with the work and with the reference for this assignment


User Id: 45953 - 16 Oct 2019


student rating student rating student rating student rating student rating
Have any Query?