Discuss about the Consumer Behaviour on the Ban of Plastic Bags.
The increasing environmental problems have connected the consumers to become responsible towards the environment but it has been observed that there has been often divergence of attitude and behaviour among the consumers. There has been increasing consumption of plastic bags among the consumers that have ended in endangering the sustainability of environment. In Germany, it has been found that people are very responsible towards their consumption pattern but there is a difference in the expectation and the reality. The study revealed that there is a gap on the various influencing factors that affects the sustainability of the environment. This is the attitude and behaviour of the people that is concerned with the decision making ability of the consumers. These factors are consumption pattern or the over loaded information (Mühlthaler and Rademacher 2017).
This article highlights the politics of the changing process of consumer behaviour in relation to plastic bags. There have been changes in the legislations and the policy frameworks due to the increasing concern of the environmental sustainability. However, changes in the behaviour of the consumers have also been evident. From a survey it has been found that consumers are ready to go away with the use of plastics only when they are provided with certain alternative options. Thus, there is discouraging impulsive purchase behaviour evident among the consumers. Consumers do not want to be the only crusader in the process but they want the government to take better action against the issue. The concept of green consumers has been accepted among the consumers but the manufacturers and the retailers should make greener choices as well (Ritch et al. 2009).
Mühlthaler, T. and Rademacher, L., 2017. The empowered consumer. uwf UmweltWirtschaftsForum, pp.1-14.
Ritch, E., Brennan, C. and MacLeod, C., 2009. Plastic bag politics: modifying consumer behaviour for sustainable development. International Journal of Consumer Studies, 33(2), pp.168-174.