Google Recruitment Strategy And Challenges Faced By Companies

Introduction to Google and its products and services

Question:

What Is The Contemporary Issues In Human Management?

Google is a famous multinational technology company. The company was founded by Larry page and Sergey Brin. The company was launched in 1998. According to the reports of 2016, the company has employed around 72,053 employees. The company’s headquarter is in California. Currently Sundar Pichai is the CEO of the company. The company is specialized in cloud computing, software, hardware and online advertising technologies. The reason of rapid growth of the company is the range of products and services company offers to the customers. Various services such as Gmail, Google doc, Google drive, Google sheets, Google search, Google translate, Google map, You tube, Google keep, Google photos and Google+, company provides to people. Google Company’s recruitment process is very unique. The Company provides various opportunities to people who are creative, passionate and who have desire to learn new things (Vise, 2007). The report contains information about Google and its recruitment strategy. Some challenges related to recruitment process are also depicted in the report.

The company is focusing on development of new products and services. With the help of artificial intelligence company is planning to launch new products and services in the market. When the company was founded in 1998 that time only 300 million people were using online services but now around 3 billion people are using online services. The company does not want to stay at the same position. The future plans of the company show its growth intensions. Before seven years the company was not so much popular but now many persons know about the company. The company provides supportive and open environment to its employers. The company has achieved popularity in just short period of time. Google is one of the most recognized brands in the world. The main source of revenue generation of the company is the online advertising services. In Google, people do not believe in impossible concept. People believe that everything is possible. People use creative ideas to deal with complexities. The employees of the companies generate innovative ideas by focusing on general problems which people face every day. Google services are making the life of people easy. People can easily assess books, music, apps, maps and other services any time. Google wants to provide right service at right time to right person. Google is the best company in which each person wants to work because company provides various benefits to employees and customers (Insch & Florek, 2008).

Google's recruitment process and what it looks for in candidates

In Google, the employer hires the person who has creative skills and can contribute in organization’s growth. In 2007, only 16,805 employees were working in Google but in 2016 the figure was 72,053. In Google many persons work, some persons may come from management background and some may come from engineering background. Google’s employers do not select the candidates on the basis of qualification only. The employers select the candidate who has creative thoughts and can provide benefits to the company (Savoia, & Copeland, 2011). In Google, the employers believe that if two persons who are exactly same in terms of job experience, demographics and age, and one person has potential to deal with challenges and other person does not like to face challenges then the employer will hire the first person because in Google the employees have to face various challenges and they have to deal with them (Everett, 2011). Today Google gets around 2 million job applications in a year but the employers select only around 4000 people. The employers want role related knowledge in the candidates. The employers search those candidates who know something about the work because expertise in work will come when employees will get training and when they will solve certain problems. For technical roles the employers search candidates from technical background. The candidate should ready to accept challenges and should ready to learn new things. The candidate should be able to tackle complex projects. The candidate should have analytical skills, technical skills, leadership skills and managerial skills (Kuntze & Matulich, 2010). 

In a Google recruitment video it is shown that the employers provide very supportive environment to employees. Employees are given tasks and the supervisors help the employees to understand and manage the task. The employers explain role related information to the employees. In the training period the management provides training to each employee. The employers greet each candidate and make them comfortable. The company wants the candidate who is not only good for present but also beneficial for future. The company attracts right talent by providing amazing environment to employees. The working environment of the company is very healthy as the there are no so much limitations (Davenport, Harris & Shapiro, 2010). In Google, employees can enjoy their work life. To increase creativity in employees, brainstorming methods are also used. The management provides motivation to employees to give creative ideas. Company provides various opportunities to employees for career development. They prepare employees to deal with problems. The core values of Google are good environment, innovation, business ethics and care for community. Employees can get best work culture in Google. Google uses motivational theory of human resource management to attract right talents. Abraham Maslow gave the theory of motivation to motivate individuals. According to Maslow, human beings have different needs and people are motivated by those needs. Major human needs are psychological needs, safety needs, social needs, esteem needs and self-actualization needs (Deery, 2008). Psychological needs include basic needs like the needs of food and water. The employees must have enough money to purchase food and water. Safety needs means the employees want to work in a safe environment. People do not want to do dangerous jobs. Social needs means people want to get good environment where they can enjoy work and they spend time with good friends. If an employee feels isolated then he or she will not like to work in the organization. People are motivated when they get freedom and independence. People like to get respect, recognition, importance, attention and appreciation (Becker & Bradley, 2007). People like to work at the place where they can get all things. If employees feel that their efforts are not valued at the company then they search other companies because it is intrinsic need of humans that they want to get appreciation for their efforts. Self-actualization needs mean each person wants to get something in his or her life and the person makes efforts to achieve it. People are motivated when their final desire is satisfied (Christensen Hughes & Rog, 2008). Motivation works as positive force that provides right direction to people. People get attracted when they think that there needs can be satisfied by the company. From the video it can be analyzed that Google Company is focusing on each need. The company is providing various facilities to its employees. Google Company is also providing safe and friendly environment to employees. Company also provides growth opportunities to employees so that employees can make good career in the company.

Providing a supportive environment and career development opportunities

Companies may face various challenges in recruitment process. Some major challenges are mentioned in the given paragraph. Sourcing talent is the major challenge companies like Google can face. In the current market many persons are looking for good job opportunities. In the market talented and skilled persons are also looking for a good platform (Bakker & Demerouti, 2007). The companies may face difficulty in searching talented persons. The human resource managers use limited source to find capable and talented persons for the job position. The competition is rising rapidly. All companies want talented people who can give more benefits to them. All companies are using similar sources to find persons and a person likes to work with the company where he or she can get maximum benefits so it becomes difficult for the company to differentiate itself from its competitors (Townsend, 2007). Many employers believe that finding a talent person is like searching a needle in the dark room. Screening process is also a complex task. It is not easy to search talent persons from large pool of applicants. The employers also have to consider various points like candidate’s capability, creative skills, risk taking capability and analytical skills for selecting a candidate (Bhatnagar, 2007).

Conclusion

Google is a popular company. Basic information about the company and its products and services are given in the report. In the report key messages about Google as a company and as an employer are presented. The recruitment strategy of Google is also described. Google hires only those persons who can handle many things and who can give creative ideas to handle complex tasks. The employers hire those candidates who have role related knowledge and who can handle different situations. The employers do not select the candidates on the basis of their grades. They check the ability and capability of the candidate. Company provides supporting environment to all employees. Some challenges that companies like Google would face in recruitment process are also elaborated

References

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