Management Consultants with over 28 years business experiences, specialise in raising grants and commercial finance and have raised over £1.6 billion for clients ranging from small owner managed businesses to multinationals. Smartersoft aims to bring all that experience into one software package
What skills/knowledge do you require from the student(s)?
Knowledge of social media and Google Analytics.
What skills/knowledge/personal development do you expect the student(s) to gain as a result of completing this project?
Use social media knowledge in commercial setting and really understand how social media works for small businesses.
We also offer a ‘live case study’ option whereby companies present their business challenge to a larger group of students on-campus. Please tick below if you would be interested in this option.
Statement of the objectives to be achieved:
In response to the issue of little or almost no application of social media in small business, the main objective of the project is increase awareness about the effective usage of social media. Many people doing small business do not understand social media terminology and how these can be used to influence commercial decision. To resolve this issue and increase application of social media for business purpose, the main objectives of the project are as follows:
- To enable Smartersoft Limited to provide services to customer using social media
- To inquires staffs related to the challenges faced in using social media terms with client. This will help to predict knowledge related to social media and
- To provide list of strategies to use social media as a platform to attract customers and build ongoing relationship with client
- To develop list of methods to improve the visibility of the brand and build widened professional network.
- To use strategies like one-on-one interaction with staffs to make them aware about social media terminology and the terms that can be used during professional interaction
- To evaluate the methods proposed regarding effectiveness of the use of social media terms for marketing and decision making process
- To develop a summary sheet of information to aid commercial decision process.