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Corporate Communication: Environment Protection

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Discuss about the Corporate Communication for Environment Protection.



The essay will focus on the climate change aspect of the environment that includes some initiatives that will be focusing on the green initiatives of the company. It can be stated that the status of the company states that the company is not involved in any sustainable green activities that are responsible for protecting the environment. The senior management of the company is addressed in favour of the argument of the climate change effect. The company must do some green initiatives in order to save the environment as well as meet the regulations of government towards environment protection (Gupta, Rudd and Lee 2014).

The motto of any business in the competitive business world is to be sustainable so that it can have minimal negative impact on the local community, environment, community, society or economy. The objective of the company is to meet the human right policies along with environmental policies. The senior management of the company will have to formulate few goals of the company for the green initiatives (Werbach 2013).

  • The initiatives will incorporate the principles of the sustainability while each of the business decisions.
  • The initiatives will supply eco friendly services or products which will replace the demand for the non green services or products.
  • The programs will be greener compared to the traditional competition (Beckmann, Hielscher and Pies 2014).
  • The initiatives must endure the commitment to the environmental principles in the business operations.

If these goals are followed in the organization, then certainly the organization will achieve sustainability in the competitive business world. Some practices that are suggested to the organization will not only reduce the carbon footprint of the company but also it will focus on the aspect of the climate change affects. The steps are to be discussed in the following (Sidiropoulos 2014).

  • Using less paper i.e. printing less stuffs
  • Going digital with the documents
  • Pulling the plug
  • Get the waste in a wise manner
  • Work like a minded companies (Crane and Matten 2016)
  • Free cycle
  • Institution of recycling program for the electronics
  • Slowing the flow of junk mail
  • Building the office in terms of building green policies
  • Educating the employees in saving the energy

The senior management of the company must focus on these aspects of the every objective and the initiative of the company (Buxel, Esenduran and Griffin 2015).

The essay will focus on the proposal of formulating green initiatives of the company against the climate chain. The senior management of the company must focus on the initiatives of the company for the protection of the environment as well as the office area. The senior management of the company is requested to accept the proposal of the opening of the initiatives of the company in the green sustainable practices. They must pay heed to the aspect of the proposal of sustainable green practices of the organization in order to protect the office accidents as well as environment.



Beckmann, M., Hielscher, S. and Pies, I., 2014. Commitment Strategies for Sustainability: How Business Firms Can Transform Trade?Offs Into Win–Win Outcomes. Business Strategy and the Environment, 23(1), pp.18-37.

Buxel, H., Esenduran, G. and Griffin, S., 2015. Strategic sustainability: Creating business value with life cycle analysis. Business Horizons, 58(1), pp.109-122.

Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.

Gupta, S., Rudd, J. and Lee, N., 2014. Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43(1), pp.3-5.

Sidiropoulos, E., 2014. Education for sustainability in business education programs: a question of value. Journal of cleaner production, 85, pp.472-487.

Werbach, A., 2013. Strategy for sustainability: A business manifesto. Harvard Business Press.


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