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Corporate Responsibility Is A Part Of The Business Approach

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How Service Providers Should Maintain Effective Communication With The Clients?




At the current scenario, the emergence of child labor has become a raising issue due to which large number of children has to face violence after being associated with a private firm. Due to the social and economic barrier people, belonging to the backward society has to impose their children in earning bread and butter for their family. In this kind of situation, the social life balance is getting hampered day by day. Large sections of people tend to involve themselves in business firms rather than developing their skills and competencies. In this kind of situation, the society is getting underdeveloped day by day. This particular study has provided an in-depth analysis about this specific social issue (Schneider and Schmidpeter 2012). Child labor has become an emerging issue at the current scenario. After the evaluation of this social problem, large number of organizations has stretched their hands to deal with these kinds of social issues.

In this specific study, Red Cross has been selected as the chosen organization. As per the current market scenario of Red Cross this particular organization is one of the largest and recognizable brands ( 2017). This particular organization primarily aims to grab their brand identity and image by fulfill various corporate social responsibility (Carroll 2015). While running their entire business process in the market Red Cross primarily deals with various corporate social responsibilities. Re-connecting families, disaster recovery, child rescue are the necessary activities that this particular organization tends to follow. Among all these corporate responsibility approaches, the issue of child labor is most emerging at the current scenario.  The research and development team of Red Cross has observed that millions of children belonging to the backward society tend to invest their entire attention in a business firm. As a result, they get little scope to maintain their education process (Aguinis and Glavas 2012). In this kind of situation, this particular organization has decided to stand beside those children who have to take the burden of their family.  In order to deal with those children Red Cross has implemented various approaches towards corporate (Cheng, Ioannou and Serafeim 2014). On one hand, their approaches help to develop the mind of society people; on the other hand, Red Cross is able to grab the attention in global market after evaluating these corporate responsibilities.


Goals and objective of CR approach:

Corporate responsibility is a part of business approach that primarily helps a business organization to establish their brand in the global market with the help of maintaining some of the major corporate ethics and responsibilities. People belonging to different geographical market cannot be aware of the products and service process of an organization (Dhaliwal et al. 2012). Therefore, in order to grab the attention of people belonging to different geographical market corporate responsibility can be considered as one of the most effective business strategy and policy. The primary goal of corporate responsibility approach is constituted with two factors. On one hand, the organization like Red Cross gets the scope to achieve the recognition of their brands and products. On the other hand, the business organization helps to resolve the emerging social problems in order to maintain balance within the society. Based on that particular social problem that is child labor this organization has raised their voice fervently (Brammer, Jackson and Matten 2012). Red Cross is successful to rescues thousands of children from the private firm and gives them a social peaceful life. After this kind of initiative, this organization has achieved immense recognition and prestige in the market of Australia and beyond Australia as well.

However, the primary objectives of CR approaches are as follows:

  • To gain the organizational reputation in the international market by spreading their hands towards the development of society
  • To educate the society so that the people can get the right path for their further progress
  • To provide some of the major recommendations on how the society can be developed by taking some of the most effective measures

In this particular study, the various goals and objectives of maintaining CR approach for Red Cross has been highlighted. Red Cross being one of the most prestigious non-profit brands prevailing in the market of Australia has focused to maintain CR approach in order to enhance their entire business process (Servaes and Tamayo 2013). It has been observed that child labor in the market of Australia is an emerging social issue. Larger number of non-profit organizations is taking initiatives in order to resolve this issue. Therefore, Red Cross being a reputed brand had to face major market threat from its competitors. In this kind of situation, the business experts have decided to take an effective step regarding this specific issue. The organizations experts have arranged to make an effective counseling session with the parents of those children in order to make them understand about the value of education (Singh 2016).  


Ethical consideration:

In order to run the business process in the market every organization has to follow a proper ethics, values and beliefs. People belonging to different geographical boundaries tend to face this kind of issue like child labor. Therefore, as per the organizational ethics Red Cross has to pay equal priority and response to every kind of people belonging to different religions and attitudes (Mirvis 2012). However, while leading the organization in the market of Australia Red Cross should follow some of the major ethical considerations and that are as follows:

  • Service providers should maintain effective communication with the clients:

After conducting an effective survey it has been evaluated that large number of children have to support their parents to lead the members of family. People belonging to different geographical boundaries can take an effective service of Red Cross. Therefore, the service providers are responsible to maintain an effective communication with the clients. Clients may be from different geographical corners having various linguistic styles. Therefore, the customer service executives have to be flexible in various languages so that they can handle the problems of different clients (Kilkenny 2014). In order to maintain equality the business experts of Red Cross has instructed the customers service executives to follow both verbal and non-verbal communication. The persons who are having language barrier can maintain an effective non-verbal communication so that they can express their needs. One of the most recognizable factors of Red Cross is that the organization is much flexible in dealing with the clients of different geographical markets (Jo and Harjoto 2012).

  • After rescuing the children the organizational experts can provide benefits and facilities for maintaining their higher education:

As per the ethical beliefs of Red Cross, rescuing those children from being exploited to a business owner is not the only mission of business experts. After rescuing those children, Red Cross tends to provide necessary facilities and benefits to the children either by cash or by kinds so that those children can settle down in their career (Juš?ius and Snieška 2015). In addition, the organization is very much flexible to communicate with the parents in order to make them understand about the importance of education and skill. It is evident that this specific initiative has saved large number of children from being tortured in the hand of firm owners.

  • Red Cross should follow necessary acts and regulations at the workplace as well for the benefit of employees

Along with the outside service process, Red Cross should follow corporate responsibility towards their employees as well. In order to render the success of business the employee performance is one of the most effective factors based on which a specific organization set a goal (Salib et al. 2015). However, large number of employees is intimately associated within the service process of Red Cross. Therefore, the organization has decided to implement some of the major acts and regulations at the workplace such as health and safety act, right to information act, anti-discrimination act, data protection act and gender equity act.


Key sites of value creation:

In order to enhance the performance level of employees the business experts of Red Cross tends to follow some of the major values in order to get quality service from the employees. Value creation is the business strategy and policy with the help of which the performance level of the employees can be enhanced. This particular strategy motivates the employees towards reaching the business goal (Bank 2012). However, the key sites of value creation that Red Cross tends to follow include skilled corporate management, incentives for the individual employees, growth of financial resource, structured corporate governance and so many. In order to gain the trust and image of an organization Red Cross has maintained their corporate management process effectively in the market. Millions of children who had been exploited in the hands of business owners had been rescued. As a result, people belonging to different geographical boundaries would have been treated with equal respect and dignity.

As per the value creation strategy of Red Cross, it is undeniable that employees play a major role in rendering the performance of an organization.  Therefore, employees motivation is one of the most effective factors based on which employees can be encouraged towards the business process (Hopkins 2012). Employees of Red Cross get incentives and other rewards and recognitions while providing good services towards the business organizations. On one hand, the organization is getting benefited. On the other, employees receives immense courage for performing well towards the business process.



While maintaining the corporate responsibilities Red Cross had to face innumerable challenges in order to make the business strategy successful. After identifying the social problem, the business experts intended to visit the residence of those parents first. As per the concept of those parents the education and mental development is less important than earning money. In order to lead a family children have to work hard. Therefore, to some extent parents are helpless in this kind of situation. However, after collecting data from the parents, the volunteers of Red Cross intended to take an effective session with those parents. While conducting the session the concerned persons had to face innumerable difficulties. Parents were unable to make an effective response to the volunteers due to their language barrier. On the other hand, their way of approach was not very much suitable for the employees of Red Cross to an effective communication. However, despite facing innumerable challenges the volunteers intended to take an effective measure for convincing the parents.

At the same time, it is also undeniable that people belonging to different geographical markets have issues with psychology. Red Cross as per their ethical issue was not restricted within certain geographical boundaries. Therefore, in order to expand their entire process of business in various geographical markets the business experts had to design their service process in an innovative way. As a result, the customers of different psychological backgrounds and beliefs can use the service. However, before gathering data regarding the current needs and demands of market, this particular business organization had to make an effective marker review. The survey executives had to face innumerable difficulties while collecting necessary information regarding the needs and demands of the customers belonging to various boundaries and markets.


Reference List:

Aguinis, H. and Glavas, A., 2012. What we know and don’t know about corporate social responsibility a review and research agenda. Journal of management, 38(4), pp.932-968.

Bank, D., 2012. Corporate social responsibility. retrieved on, 19(12), p.2012.

Brammer, S., Jackson, G. and Matten, D., 2012. Corporate social responsibility and institutional theory: New perspectives on private governance. Socio-economic review, 10(1), pp.3-28.

Carroll, A.B., 2015. Corporate social responsibility. Organizational Dynamics,44(2), pp.87-96.

Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to finance. Strategic Management Journal, 35(1), pp.1-23.

Dhaliwal, D.S., Radhakrishnan, S., Tsang, A. and Yang, Y.G., 2012. Nonfinancial disclosure and analyst forecast accuracy: International evidence on corporate social responsibility disclosure. The Accounting Review, 87(3), pp.723-759.

Hopkins, M., 2012. The planetary bargain: Corporate social responsibility matters. Routledge.

Jo, H. and Harjoto, M.A., 2012. The causal effect of corporate governance on corporate social responsibility. Journal of business ethics, 106(1), pp.53-72.

Juš?ius, V. and Snieška, V., 2015. Influence of corporate social responsibility on competitive abilities of corporations. Engineering Economics, 58(3).

Kilkenny, S., 2014. Corporate Social Responsibility. Network Journal, 21(3), p.24.

Mirvis, P.H., 2012. Corporate Social Responsibility. The Encyclopedia of Human Resource Management: Short Entries, pp.153-159.

Mousavi, Z., Beiranvand, F., Moeinfar, Z. and Amouzesh, N., 2013. Corporate Social Responsibility. Life Sci J, 10(6s), pp.8-10. 2017. Humanitarian Aid - Donate or Join Us | Australian Red Cross. [online] Available at: [Accessed 13 May 2017].

Salib, J., Sun, D., Wu, J., Wen, X. and Huang, C.C., 2015. Corporate Social Responsibility.

Schneider, A. and Schmidpeter, R., 2012. Corporate social responsibility.Verantwortliche Unternehmensführung in der Praxis, Berlin ua.

Servaes, H. and Tamayo, A., 2013. The impact of corporate social responsibility on firm value: The role of customer awareness. Management Science, 59(5), pp.1045-1061.

Singh, B.J.R., 2016. Corporate social responsibility in India. International Journal of Higher Education Research & Development, 


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