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Corporate Social Responsibility Analysis: Growth

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Discuss about the Corporate Social Responsibility Analysis for Growth.



Any business proposition has a lot of variables associated with it, there can be a number of factors that might restrict the growth of the business venture or be the catalyst to its smooth progress. Along with that we also have to consider that the business is dependent on people, the stakeholders that are associated with the business and the society on which the operations of the business will have a significant influence (Lindgreen and Swaen 2010). And an ethically sustainable business proposition, regardless of its magnitude, must address the effects that their operations might bring to the outer world. Corporate social responsibility is a term that depicts the initiatives taken by a corporation to fulfill the responsibility of the organization towards the environmental and social well being of the society (Schneider and Schmidpeter 2012).

In this case, this business initiative or project is aiming to upgrade the computer system of an organization with the one of a class software SAP ERP, which will bring a drastic change in the business operation of the organization. Undoubtedly these change will bring a substantial impact on the mass of employees accessing the computers and in order to analyze the corporate social responsibility of the operation, all three dimensions of the CSR will have to be taken into consideration (Du, Bhattacharya and Sen 2010).

The very first dimension is the institutional legitimacy which analysis which judges the relevance of the change in operation and evaluates the reception in the mass to the change. SAP ERP software is the system application program that can manage and operate the enterprise resources excellently (Gainer 2010). It will effectively reduce the workload of the employees and will help the staff and the management work in complete harmony. This system will basically centralize the operational processes with the help of internet, with al the credible information about the business processes  it will be beneficial for all the stakeholders associated (Annamalai and Ramayah 2011).


Considering the public responsibility of the this venture, a centralized information system will be a boon for the employees and the management, with all business proess data accessible to the entire staff to sue and input will eliminate the stress of manual data processing and entry (Seitz 2010). Along with that this system will significantly decrease the cost of manual information and applicative system in the organization hence, it will be extremely beneficial for both the employees and the management (Dickersbach and Keller 2010).

The next concern with a CSR analysis is the analysis of the ethical legitimacy of this operation, and as the management and the employees will be fully aware of the of the centralized system and they have consented to it, the project is completely ethical. In this project the right questions have been asked like the manpower of the company, the existing condition of the computerized system, the technological strength of the company and the right sectors has been encountered to gauge these information that will help the progress of this business project (Hufgard and Gerhardt 2011).  

Now any business project is associated with a proportion of risks, similarly this project has encountered a number of road bumps as well. For instance the computer system in the organization was not compatible to the SAP ERP software, however this risk was overcome by installation of solution manager and ECC 6.0 being installed by software experts (Magal and Word 2011). Next risk of high risk matrix score that presented itself was the lack of knowledge and training in the staff about SAP and how this system is used. However with proper training and skill enforcing programs those risk was successfully managed as well. Lastly the time zone difference was another potential risk which was addressed by recruiting staff that are flexible with shift timing and encouraging them rewards system but this strategy will take  a little more time to take effect (Dickersbach and Keller 2010).

Overall it can be said that this project had been well thought out and planned to ensure that it succeeds. This innovation will bring a revolution in the operations of the company and will positively benefit the staff and the customers that avail the service from the business corporation along with management of the company. Hence it can be concluded that the business project has successfully adhered to its corporate social responsibility and has implemented it in all aspects 



Annamalai, C. and Ramayah, T., 2011. Enterprise resource planning (ERP) benefits survey of Indian manufacturing firms: An empirical analysis of SAP versus Oracle package. Business Process Management Journal, 17(3), pp.495-509.

Barnea, A. and Rubin, A., 2010. Corporate social responsibility as a conflict between shareholders. Journal of business ethics, 97(1), pp.71-86.

Dickersbach, J.T. and Keller, G., 2010. Production planning and control with SAP ERP. SAP PRESS.

Du, S., Bhattacharya, C.B. and Sen, S., 2010. Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication.International Journal of Management Reviews, 12(1), pp.8-19.

Gainer, B., 2010. Corporate social responsibility. In Third Sector Research(pp. 187-200). Springer New York.

Hufgard, A. and Gerhardt, E., 2011, September. Consolidating business processes as exemplified in SAP ERP systems. In International Conference on Subject-Oriented Business Process Management (pp. 155-171). Springer Berlin Heidelberg.

Lindgreen, A. and Swaen, V., 2010. Corporate social responsibility.International Journal of Management Reviews, 12(1), pp.1-7.

Magal, S.R. and Word, J., 2011. Integrated business processes with ERP systems. Wiley Publishing.

Schneider, A. and Schmidpeter, R., 2012. Corporate social responsibility.Verantwortliche Unternehmensführung in der Praxis, Berlin ua. Carroll, A.B. and Shabana, K.M., 2010. The business case for corporate social responsibility: A review of concepts, research and practice.International journal of management reviews, 12(1), pp.85-105.

Seitz, T., 2010. SAP ERP in the Cloud. An Oracle White Paper.


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