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CP50079E E-Business

tag 0 Download 11 Pages / 2,540 Words tag 03-07-2021


The module aims to equip students with knowledge and understanding of the e-business environment and the way that electronic communication and digital technologies support and transform business functions.

On completion of this module you will be able to:

  1. Demonstrate understanding of a range of technologies commonly employed to support e-business and evaluate their suitability for a given business scenario.
  2. Identify and evaluate factors that contribute to effective online content for communicating and building relationships with customers
  3. Compare the efficacy of different business models for e-commerce
  4. Understand and evaluate regulatory, ethical and security issues associated with e-business solutions

This module gives a broad introduction to the use of electronic communication and adoption of digital technologies for e-commerce and business through extensive use of case studies. Building on modules studied at level 4, the module will examine the technologies needed to generate e-business solutions, as well as the legal, ethical and security issues related to such solutions.

Indicative content:

- Impact of electronic communications on traditional businesses and departments

- E-business infrastructure: hosting of websites/internet/extranet; web governance, email, blogs, wikis, RSS feeds, podcasts, peer to peer communications, social media, wireless internet services

- Business/consumer models of e-commerce transactions

- E-environment: social and legal factors; environment and sustainability; taxation issues; political factors; EU and Global e-environment

- E-supply chain and collaborative e-commerce

- Consumer behaviour, marketing and advertising on the internet, contextual marketing, privacy and trust

- CRM systems

- Case studies of innovative EC systems

- Payment systems, fraud and security

- Regulatory, Ethical and compliance issues

Does your report demonstrate in depth evaluation and understanding of the basic concepts?

Does your report clearly evaluate the relevant theories / concepts for implementation, so that the organisation can maximise benefits from using it?

Are your arguments backed up by sound, up to date sources, correctly cited and referenced?

Does your report demonstrate synthesis of information and are your conclusions justified?

Is the report well written, appropriately formatted and free of spelling errors?

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Total 11 pages

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