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CS782 Understanding Business Models

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Question:

Write the following five sections about the company you chose in at most 10 pages of 12-point type.  You may follow this with appendices if you wish.  Appendices will be read only as needed by the reader and the evaluation is not based upon them.  Respond to the bulleted points where relevant and use your judgment as to their relative importance for the business that you have selected.

Describe key aspects of its business model. 

Keeping the following questions in mind will help your response.

  • What's the name of the company, how large is it, what industry segment is it in, and what does the company do?
  • Is the company primarily a product or a service business, or some kind of hybrid?
  • What are its offerings (i.e. its products and/or services)? What is its market position? What are its value propositions (perhaps offer-specific)?
  • How does the business earn revenue (including the pricing of its offerings) and make a profit?
  • What other features of its market model, operational model, or financial model are significant, unusual, or distinctive?
  • Does the organization follow a cloud computing model?  Are there aspects of those models in the organization that you choose?
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