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CSBA1000 Business Strategy

tag 1 Download 5 Pages / 1,178 Words tag 17-11-2020
  • Course Code: CSBA1000
  • University: York University
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  • Country: Canada


Assessment Description:

Each student within a group consisting of 3 – 5 members is required to analyse and make a 15-minutes presentation on a pre-selected comprehensive business case. The students are required to synthesise relevant theoretical frameworks and carry out extensive team activities to analyse the case. An individual self-reflective summary on the exercise (within 1000 words) and the presentation slides should be submitted in Moodle before the presentation.

The cases would be made available to the student in week 4. The case studies in this unit are intended to serve as a basis for critical thinking and applications of theoretical frameworks in real-life business situation. The student must demonstrate the synthesis core topic areas of this unit in their presentations.

Students must form groups of 3-5 members
Only one case study from the seven cases provided must be chosen for analysis and presentation
All case studies are chosen from the prescribed text book (latest edition). It is IMPORTANT you read the relevant chapter related to the case study in the textbook.
No two groups can choose the same case study for analysis.
The presentation must be distributed equally to all members in the group.
There must an introduction and a conclusion slide included in the presentation
Introduction must include a group member introducing the purpose of the presentation and also introduce the group members to the audience.
Conclusion slide must summarise the key points that the group has learnt in completing this assessment task.
Each group may have 15 slides maximum

The Rise of a Unicorn-Airbnb

Pages 24-27 of the textbook
Discuss the evolution of the strategy of this organization?
Discuss the following questions provided at the end of the case study.
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Total 5 pages

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