Answer:
When a website gains popularity there are some key potential needs required to be maintained , this are - control of web traffics that involves monitoring data that is sent and received by the website users (Huang ,2010). The other need involves regular updates and security measures for the website to prevent its downfall which may be caused by malware infection prompted by hackers.
There are several factors that leads to the site’s popularity growth, these include boosting your search engine ranking and driving more traffic. Updating the website from now and then keeps it upto date which very important if not updated people will skim it quickly and move on to something thereby affecting the popularity growth of the website.(Niu,2009) A secure website also gains popularity, for it gives the users confidence that the data in the website is secured with security batches and other security measures. Keeping up with technology also adds to the site’s popularity growth.
Reasons for having a hosted infrastructure for the website while using your own platform over a PaaS. One, is that it enables you to have more control over your website, cost effectiveness whereby it is much cheaper to have a hosted infrastructure for your website while using your own platform. Also using your own platform ensures the website security because the management is carried out by yourself . Allows genuine adaptability and administration of the framework and better execution when a facilitated framework is utilized(Glomen,2016). What will cause the management of the site to change from the current PaaS is the data security factor, in PaaS , information is stored off-site therefore keeping confidential information cumbersome and requires more effort to be made to ensure effective data security. In conclusion, the value of PaaS to the website is quite little compared to the value of using you own platform.
References
Glommen, C. and Barrelet, B., WebSideStory Inc, 2016. Internet website traffic flow analysis using timestamp data. U.S. Patent 6,766,370.
Huang, M.H., 2010. Designing website attributes to induce experiential encounters. computers in Human Behavior, 19(4), pp.425-442.
Niu, D., Liu, A. and Chang, E., NET CONVERSIONS Inc, 2009 System and method for generating real-time promotions on an electronic commerce world wide website to increase the likelihood of purchase. U.S. Patent Application 09/801,129.
Simms, M. & Thomassy, M. (2014) Best practices for the design of large-scale services on Windows Azure cloud services [Online]. Available from: https://msdn.microsoft.com/en-us/library/jj717232.aspx (Accessed: 03 June 2014).
