According to the survey, the primary lifestyle type is that of a maker. One of the primary trend that is seen in the maker's group is having a keen interest in all automotive things, and therefore, the use of e-commerce would probably be less. However, the secondary lifestyle is that of experiencers who are the first in and first out of trend adoption. The use of e-commerce would be frequent in that case. On the other hand, the makers have a keen interest in outdoor activities; they would, therefore, prefer to indulge in some outdoor activities instead of spending time on the internet (Iglesias-Pradas et al. 2013). This lifestyle will positively affect the use of the web for e-commerce.
However, the lifestyle of experiencers is very different from that of makers. Since this group of people are always up for the latest fashions, the use of the internet for e-commerce would be more (Laudon and Traver 2013). One of the primary traits of the experiencers is going against the mainstream, and therefore, the use of e-commerce would be widespread in this case. Apart from this, since the experiencers love physical activities too, the use of internet particularly for the e-commerce might take a backseat. Since the experiencers have high resources and self-expression motivation, they consider friends as a vital part of their lives. More than using the internet for e-commerce, experiencer would, therefore, prefer to spend times with their friends and family. Furthermore, the experiencers are spontaneous, and thus it can be expected that they are up for every new trend and activities. This would possibly affect the use of the internet for ecommerce.
Therefore, it can be concluded that the life of a maker and an experiencer will not necessarily revolve around the world of internet as they believe in exploring every aspect of life. E-commerce will only be used when it is required or out of wish, but it can never become a habit. The makers possess the value of straightforwardness and therefore, use of the internet will be but not restricted to information gathering (Hewson and Stewart 2016). Thus, it can be said that this lifestyle positively affects the use of the internet for e-commerce since the particular lifestyle encourages indulging in different real activities other than spending time in the virtual world. However, this lifestyle will not restrict the use of e-commerce, but will definitely restrict the time spent on web for e-commerce.
References:
Hewson, C. and Stewart, D.W., 2016. Internet research methods. John Wiley & Sons, Ltd.
Iglesias-Pradas, S., Pascual-Miguel, F., HernáNdez-GarcíA, Á. and Chaparro-PeláEz, J., 2013. Barriers and drivers for non-shoppers in B2C e-commerce: A latent class exploratory analysis. Computers in Human Behavior, 29(2), pp.314-322.
Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.
