Discuss about the Cultural Global Marketing and Advertising System.
In the present competitive business environment, Starbuck will have to focus on effective evaluation of different factors for maximizing the impact on the business processes. It has been assessed that factors like economic, political, legal, socio-cultural and technological can have major impact on the decision-making process of both customers and marketers. The assessment of the forces is elaborated as follows:
Economic factor of Australia highlights the income level of a particular community, as it can have major impact on the business (TuripanamAlamanda and Prasetio 2015). Specifically, Starbucks charges relatively higher price from customers, which might not be affordable for all Australian people from all income group.
Handling political environmental condition is essential for achieving sustainable growth in the market. For that reason, management of Starbucks has tried to make some necessary adjustments regarding the initiated operational process in the Australian market. It has helped Starbucks to avoid any type of Australian political challenges in an effective manner.
Starbucks have always tried to maintain different legislative guidelines for establishing itself a major global brand. Therefore, it has maintained all the initiated legislation by Australian government like minimum wage law, employee right act, international trade act and others for fulfilling all the business objectives in an effective manner (De Mooij 2013).
Proper understanding of socio-cultural aspect of the economy is crucial for enhancing the brand value in the market. Now, Starbucks has always focused on assessing Australia’s economic status, class, attitude and lifestyle of the people for creating desired impact on the market. Therefore, Starbucks has initiated different strategies in Australia compared to other economies across the globe.
Utilization of advance technologies has become necessary for all the business entities in order to maximize the profit level in the global market. For that reason, Starbucks has also focused on introducing advance technologies like development of mobile app, digital network and supply chain technologies in Australian market for fulfilling all the business responsibilities.
De Mooij, M., 2013. Global marketing and advertising: Understanding cultural paradoxes. Sage Publications.
TuripanamAlamanda, D. and Prasetio, A.P., 2015. The Effect of the New Logo and Brand Image Towards the Customer Loyalty of Starbuck, Jakarta.