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Cultural Globalization In Sociology –Systematic Study Of Human Society

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Globalization is the term that is used to describe the nature and extent of economic development. However in the year 1990 the term Globalization was used with other disciplines like the sociology. Cultural Globalization refers to the specific set of ideas and beliefs that is shared in the world. Sociological perspectives on a macro level have been judged in several researches. Macionis & Plummer (2012) argue that the religion has been in existence from thousands of years and there are eight major religions. As per Giddens (1990) Globalization is the network of the ties of the social ties. This is a process by which the local regions are linked and get affected by the happenings that occur in the region that is at far distance (Castells, 2009). Globalization has been the key field in the social streams. As the globalization is dynamic in nature its extremes are yet to get determined. Researches from McGrew mention that the globalization is the intercontinental flow of the interaction of the human beings. The divide between the sociology and the politics brought the concept of globalization. The purpose of the paper is to discuss the role of cultural globalization in sociology. Human society aspects will be discussed and the changes that usually occur as a result of the cultural globalization.

Globalization is a multi dimensional process and studies from Tomlinson (1999) states that the cultural criteria in the light of the globalization should be considered. The study also mentions that the cultural globalization is linked to the modernization of the thinking and the way of living. Albrow (1996) argues that the global culture results in the creation of a world society. This is the process by which all the people act and come together to form a single society. Cultural globalization as stated by some researchers is the linkage of the various people of different culture. People co-ordinate with each other on the basis of the ideas and values and draw a consensus on the subjects that holds importance in the globalized world.

Transformation in the lifestyle

Cultural impact of globalization is critical to be analyzed. It has been noted that the cultural dimensions cannot be bound in any form of monetary terms. Studies from Ohmae (1995) stated that there are two aspects that are associated with the culture. One aspect is the tradition in the nature and the inheritance of the country. This means that there are some of the internal culture that forms the basis of the country and the traditions. The other aspects are that there are cultural changes that start occurring after the nation gets industrialized. The two aspects are important to change the lifestyle and the human society. Ohmae (1995) mentioned that the cultural changes occur after the globalization as the diversity declines and makes way for the convergence in culture. The cultural shifts in the organization are well known as people across the globe have moved from an agricultural driven economy to more techno savvy and industrialized world. Globalization brings the changes in the mode of working as well. There is exodus towards the cities that have higher infrastructure. Flow of the investments is generated. Meanwhile, traditional values take back seat, and the environment that is more competitive and creating wealth takes shape. The exodus of labour from the traditional villages towards cities also changes the attitudes and behaviour of the labour that tries and adopts new strategies and perspectives in culture.

Human Society and Social Justice

It has been noted that the changes in the culture and the pace of the globalization has made the idea of social justice difficult. There is wide spread differences in terms of the wok participation on the basis of gender. The equality and the rights transform on the back of globalization. The studies have noted that the inequalities between Men and Women that persisted even before the globalization is still existent. Crimes against women have also seen a increase, therefore the social aspects of globalization cannot be ignored. The divide in the religion on the basis of the religion as stated by Macionis & Plummer, (2012) has been noted. The studies from Appadurai (1996) find the complexities that come in the way of communication between various individuals. As per the study there were five distinct factors that have been identified (Appadurai, 1996).

These aspects are known as Ethnoscapes, Mediascapes, Financescapes, Technoscapes, and Ideoscapes. As per Appadurai (1996) Ethnoscapes means the movement of the people from one place to another. These people can be migrants, tourists, or citizens. Mediascapes discusses the role of media in the Human society and mentions the pictures that form part of the media reporting. These images or pictures or the depiction by the media is capable of shaping the culture of the particular place. Financescapes refers to the movement of the currency between the countries. The next is the Technoscapes and refers to the exchange or the use of technology between countries. The last perspectives are the movement of ideas and culture and are known as Ideoscapes. The human society has therefore transformed due to cultural globalization. The consumption and the way of thinking all depends on the cultural convergence of the people (Huntington, 1993)



Cultural globalization as discussed in the research paper is a field with enormous possibilities and dynamism. The culture and the behaviour of the people change when the same is brought near to the globalized platform. It has also been noted that the culture and the human society changes after its exposure to the global arena. This is due to the fact that the globalization brings with it changes in the industrialization, technological advancements. However paper has specifically emphasized that the globalization has not been able to reduce the inequality among the people. There are changes in the labour forces and their culture and traditions. A society in a cultural globalization is driven by the internal traditions and the ones that are adopted by the external factors and changes. There is a both positive and negative aspect of cultural globalization, which is discussed in this paper. The other important thing to be noted is that cultural changes in the globalized world cannot be judged on the basis of the monetary terms. Global culture is the basis of the result of the human society.


  1. Albrow, M. (1990). Globalisation Knowledge and Society. London: Sage.
  1. Appadurai, A. (1996). Modernity at Large Cultural Dimensions of Globalization, Minneapolis: University of Minnesota Press.
  1. Castells, M. (2009). Communication Power. New York: Oxford University Press. (1997). The Power of Identity. Oxford: Blackwell [Online].
  1. Huntington, S. (1993). The Clash of Civilizations [Online]. Accessed on 26 August 2014.
  1. Macionis, J.J & Plummer, K (2012). Sociology: A Global Introduction. 5th ed., Pearson. PrenticeHall, New York.
  1. Ohmae, K. (1995). The End of the Nation-State. New York: Free Press.
  1. Tomlinson, J. (2003). Globalization and Cultural Identity. In D. Held & A. McGrew (Eds.), The Global Transformations Reader (2nd ed., pp. 269–272). Cambridge, UK: Polity.
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