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Customer Satisfaction Assessment System

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The present report is based on the Coco-Cola company. It is the largest and oldest beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company offers more than 500 brands in over 200 countries (Coco-Cola, 2017). It is also considered as one of the world’s most valuable company. The company offers a large number of products such as Diet Coke, Fanta and Sprite and a wide range of other beverages. It operates its businesses all around the world and it’s headquarter is situated in Atlanta, Georgia.

The company conducts business operation in the entire world.  The logistics functions of the company are divided into several parts. The core activity of the company is its logistics functions and to maintain distribution network and supply chain products in the entire USA (Coco-Cola, 2017). 

The CEO of the company has set a vision to reduce the overall carbon footprint by 15% in the year of 2020 as compared to the 2007 baseline (Huang, 2014).  In the opportunities to improve the distribution network and also support the clean energy, the company has installed 2000 EMS -55 energy management device in the vending machines.

There are several other opportunities also available in the distribution network of the company. For improving conditions of logistics management, Coca-Cola Company manufacture products more frequently.  In addition, the company also increase the energy efficient equipment and also increase the use of electronic trucks.

At present, the company is unable to achieve its set targets.  Most of the time, the organization has to face problems to maintain their logistic management in an effective manner. With the growing awareness of the customers about the pollution and carbon emission, customers have become more aware of these factors while making purchases. So, by adopting energy efficient products and services, the company can overcome such problems effectively.


Purpose of Research

Hence, the purpose of the project is to investigate logistics function of the company and the main problems which are included in it.  The Coca-Coal company is the most valuable brand in the entire world. This research is making analysis on the core function of logistics management and also identify those issues which are related to its logistic functions.

The main problem which are faced in the logistic functions is the transportation and distribution management as the company want to make its transportation and distribution management facilities in the form of clean energy.  In the perspective of Bowersox (2011), the customers of company have become aware of the environment. The company wants to reduce carbon emission which is generated through its logistics network.

Myerson, (2012) has stated that tthrough the logistic management, the company easily distribute its products throughout the world and also it help the business to fulfill the demand of the customers frequently.

For making the research on the Coco-Coal company, data is gathered through the secondary sources such as company’s annual report on logistics management (Coco-Cola. 2017). With the help of this data, the research report will identify souring practice and evaluate the conditions of the logistics operations. In addition, qualitative data analysis also uses to make research on the whole industry.



Coco-Cola. (2017 Annual Report.  3rd November, 2017


Bowersox. (2011). Supply chain logistics management. Tata McGraw-Hill Education.

Myerson, P. (2012). Lean Supply Chain and Logistics Management. McGraw Hill Professional.


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