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Decisions of the Management

Explain Customers and New Business Opportunities?

Business organizations that are set up in various parts of the globe are working and collaborating with each other to strengthen their operations and provide the desired services to the customers. Hotel industry is one of the vast and the most significant industries from the viewpoint of the economy of the country. There are organizations and hotels that have been set up on a varying scale of accommodation prices. In order to gain more profits and offer better services to the clients, ten hotel chains have collaborated with each other to execute the business services. The collaboration of these businesses has been given a name of StayTogether which is a hotel chain that will operate as a single unit through a website.

  • Customers will be provided with extra benefits through a loyalty programme that will ask the customers to register with the hotel chain and the benefits will be provided in return (Orlitzky, 2015).
  • Buffet breakfast and other services will be provided to the customers and standard charges will be made applicable (McBurney, 2015).
  • Rebates will be provided to the customers if they choose partnered airlines for travel and discounts/credits will also be given on the meals.
  • Customers will be provided with the opportunity to do some charity by collaborating in the corporate social responsibility (CSR) programme.
  • Legal formalities have already been done and the contract has already been created with terms of agreements from all the parties.
  • The development and deployment work in association with the web site has been already done.
  • The share of profits that will be carried out between the entities has been done (Popp, 2017).
  • Budget has been created for the project and the funds have been distributed to the management.
  • Schedule has been designed for the project and there are resources already allocated that have required skill sets to perform the responsibilities.

IS stands for Information Systems and IT stands for Information Technology. Both these terms have different meaning and features associated with them; however, they are considered as inter-changeable.

IS revolves around the information that is present in the applications and services and deals with its quality along with its availability. Information is a critical asset and there are various operations that are executed on the information, for example, information storage, information gathering, information analysis, information processing etc. Management of the information is what is carried out under IS and the problems and criticalities that are related with it are termed as IS issues. Information is not static when it is related to an application and its transition and flaws that are associated with it come under the gaps related with information (El-Awad, 2017).

IT deals with the technicalities of the infrastructure that is present around the applications. Use of technology has become mandatory in case of the organizations and this technology has brought out several issues and concerns. The overall information structure is made up of technologies that are relevant and critical in nature. It is necessary to have an integrated and functional unit in place and the concerns that may emerge for establishing the same come under the IT related matters and concerns (Bruni, 2014).

The information related to StayTogether will be stored and managed by setting up a database that may be exposed to numerous risks and attacks

Confidentiality of the information present in the database of StayTogether may be affected by occurrence of the attacks such as information breaches, man in the middle attacks, unauthorized tracking, data leakage etc.

Assumptions

Information will not reside in the database for forever and will be shared and exchanged with other parties and components through the website. There may be alterations that may be done without adequate permissions which will impact the integrity of the application (Chasserio, 2014).

Many of the attacks may be executed on the availability of the information and it may be impacted because of the frequent occurrences of the attacks.

There may be issues associated with non-compliance or non-adherence to the quality and ethical standards that may be observed.

Users may not feel engaged with the hotel chain if there is no transparency maintained between the user and the organization that is the business side.

IS issues that have been illustrated above can have varying degrees of impacts. These impacts, outcomes and consequences will depend upon multiple factors such as the extent of attack that is executed in terms of its severity, parties that are affected etc. Frequent occurrences however will lead to the deterioration of customer involvement and engagement and will also lead to damage on the company’s reputation in the market.

  • Technical frameworks, architectures and infrastructure that is associated with StayTogether will be in abundance. These technical entities may suffer from a fault or a breakdown which may lead to an impact on the business continuity. Availability will therefore be impacted because of this reason (Antunes, 2014).
  • In order to make sure that the components that are related with StayTogether deliver the expected results, it will be necessary that the IT components and the various technologies that are present are strongly linked and integrated with each other. Integration of these technologies will provide and allow the organizations to achieve their business goals and objectives quickly (Secundo, 2017).

IT issues that have been illustrated above can have varying degrees of impacts. These impacts, outcomes and consequences will depend upon multiple factors such as the extent of attack that is executed in terms of its severity, parties that are affected etc. Frequent occurrences however will lead to the deterioration of customer involvement and engagement and will also lead to damage on the company’s reputation in the market (Fengel, 2014).

Customers often look for new offerings and deals and may feel disconnected if there are no innovations done at the end of the business side. Also, the customers that are not linked with an organization demands certain unique features in order to get associated and to develop engagement with the organizations.

  • There shall be promotional offers and discount deals that shall be created, advertised and marketed on all the marketing channels so that the customers may have a knowledge about these developments and may connect with the organization.
  • Social media computing and networking will play an important role in connecting with new customers and maintaining engagement with the existing customers. The social media portals such as Facebook, Twitter, and Instagram etc. shall be used for reaching out to the customers in the form of promotions, contests and discounts. Latest information about the offerings by the organization shall also be included in these social media accounts.
  • Use of BI techniques such as data mining and data analysis shall be used to study the customer data and understand the patterns and preferences that are associated with the users. These patterns and preferences will impart the information related to the likes and dislikes of the customers and will enable StayTogether to improve on the offers and services that they provide to the customers (Wamba, 2017).
  • Online payments are one of the essential parameter that must be paid attention and utilized for attracting more customers. There are cases wherein online payments are considered as not secure and users refrain from making use of the same. However, there are many that look for online payments to be used and applied so that ease of usage is provided. Also, there are several payment companies and gateways that are providing extra discounts and offers to the customers that shall also be included in the payment gateway provided by the hotel chain.
  • Emails and contact details of the customers shall also be utilized so that the customers have the latest information about all the ongoing deals (Brocke, 2014).

Business practices are facing changes and transformations with each passing day and it has become essential that the business opportunities are expanded with the expansion in the technological structure and framework.

  • StayTogether is a hotel chain and people stay in hotels for two primary reasons as business trips or vacations. In either of the cases, they require a mode of transport to make their trip easy and joyful. Therefore, the organization can partner with a transport agency to include these services in their catalogue.
  • Customers also look for channels to gain maximum information about the place that they are visiting in terms of the things to see in the area, places to eat, activities to be done etc. An itinerary shall therefore be created on request by partnering with tour and travel industries for the customers to offer better and desired services to the customers (Giudice, 2016).
  • Use of BI techniques such as data mining and data analysis shall be done to study the customer data and understand the patterns and preferences that are associated with the users. These patterns and preferences will impart the information related to the likes and dislikes of the customers and will enable StayTogether to improve on the offers and services that they provide to the customers
  • Special treatment and offers shall be provided to the customers so that their engagement with the organization is always maintained (Ferretti, 2016).

It is required for the business organizations such as StayTogether to always look for something new to be implemented and offered to the customers so that the engagement with the customers is never reduced and is also moves towards the improvement. There shall be efforts that shall be done so that the new opportunities and vistas are explored and there are no stagnant practices and obsolete processes carried out.

IS and IT Issues - Differences

Conclusion

Hotel industry is one of the most significant industries for every country and there are newer business processes and practices that are being carried out by the hotels that have been set up. These processes and procedures have led to the collaboration of ten different hotels to create one single chain as StayTogether. It is the hotel chain that is made up with the integration of ten hotels to meet the market and business objectives of each. There are several IT and IS issues that are associated with the hotel chain that are required to be handled and managed with utmost care. These issues in association with StayTogether can have varying degrees of impacts. These impacts, outcomes and consequences will depend upon multiple factors such as the extent of attack that is executed in terms of its severity, parties that are affected etc. Frequent occurrences however will lead to the deterioration of customer involvement and engagement and will also lead to damage on the company’s reputation in the market. It is required for the organization to always look out for the strategies to attract and include more and more number of customers. Use of social media, discount and promotional offers and deals etc shall be done for the same purpose. It is required for the business organizations such as StayTogether to always look for something new to be implemented and offered to the customers so that the engagement with the customers is never reduced and is also moves towards the improvement. There shall be efforts that shall be done so that the new opportunities and vistas are explored and there are no stagnant practices and obsolete processes carried out

References

Antunes, A. (2014). MUVE IT: reduce the friction in business processes, 20(4), 571-597. https://dx.doi.org/10.1108/BPMJ-07-2013-0093

Brocke, J. (2014). Ten principles of good business process management, 20(4), 530-548. https://dx.doi.org/10.1108/BPMJ-06-2013-0074

Bruni, A. (2014). Entrepreneuring together: his and her stories. International Journal Of Entrepreneurial Behavior & Research, 20(2), 108-127. https://dx.doi.org/10.1108/IJEBR-12-2011-0187

Chasserio, S. (2014). When entrepreneurial identity meets multiple social identities: Interplays and identity work of women entrepreneurs, 20(2), 128-154. https://dx.doi.org/10.1108/IJEBR-11-2011-0157

El-Awad, Z. (2017). Entrepreneurial learning and innovation: The critical role of team-level learning for the evolution of innovation capabilities in technology-based ventures, 23(3), 381-405. https://dx.doi.org/10.1108/IJEBR-06-2016-0177

Fengel, J. (2014). Semantic technologies for aligning heterogeneous business process models, 20(4), 549-570. https://dx.doi.org/10.1108/BPMJ-07-2013-0085

Ferretti, M. (2016). Internet of Things and business processes redesign in seaports: The case of Hamburg, 22(2). https://dx.doi.org/10.1108/BPMJ-05-2015-0079

Giudice, M. (2016). Discovering the Internet of Things (IoT) within the business process management: A literature review on technological revitalization, 22(2), 263-270. https://dx.doi.org/10.1108/BPMJ-12-2015-0173

McBurney, P. (2015). The Knowledge Engineering Review. Retrieved from https://www-cambridge-org.ezproxy.csu.edu.au/core/journals/knowledge-engineering-review

Orlitzky, M. (2015). The politics of corporate social responsibility or: why Milton Friedman has been right all along, 1(1), 5-29. https://dx.doi.org/10.1108/ASR-06-2015-0004

Popp, A. (2017). Enterprise & Society. Retrieved from https://www-cambridge-org.ezproxy.csu.edu.au/core/journals/enterprise-and-society

Secundo, G. (2017). Entrepreneurial learning dynamics in knowledge-intensive enterprises, 23(3), 366-380. https://dx.doi.org/10.1108/IJEBR-01-2017-0020

Wamba, S. (2017). Big data analytics and business process innovation. Business Process Management, 23(3). https://dx.doi.org/10.1108/BPMJ-02-2017-0046

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