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CX554101-Introduction To Marketing

tag 0 Download 9 Pages / 2,014 Words tag 29-10-2020
  • Course Code: CX554101
  • University: Otago Polytechnic
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  • Country: New Zealand

Questions:

1.Dynamic Marketing Research NZ (DMRNZ) is a fully integrated research company based in hub of City of Sails (Auckland, CBD). The organization’s aim is to provide a fully customized service solution from marketing survey design, through to environmental analysis and reporting, or to assist the valuable clients with anything in between.

You have recently been hired as a marketing research analyst for DMRNZ and as your first project, you will be working collaboratively with your team to prepare a brief marketing environmental analysis report for Otago Polytechnic International Campus, based in Auckland CBD, given the ever changing international education market they are competing in.

An analysis of micro-environmental factors (at least two) and organization’s internal environment (at least two) which are impacting or may impact OPAIC over the coming 2-3 years.

2.Evaluate the influence reference groups exert on consumer behavior for a brand or product of your choice

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Total 9 pages

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