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DAM661 Business And Marketing Communication

tag 0 Download 18 Pages / 4,399 Words tag 24-03-2020
  • Course Code: DAM661
  • University: Aspire2 International

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  • Country: New Zealand


Apply analytical tools and techniques in evaluating communication effectiveness and developing marketing strategies.

Appraise tactical marketing decisions based on market analysis in line with strategic marketing theories.

Demonstrate skills in negotiation and persuasion, including influencing consumer behaviour.

Explain the item or concept, and then give details about it with supporting information, examples, points for and against, and explanations for the facts put forward from various points of view.

What is the buyer really buying? Discuss the problem-solving benefits that consumers seek.

Discuss the product features, brand name, style/design and or packaging/labelling.
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Total 18 pages

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